The Swedish clothing company's advertising relies on a combination of their proprietary typefaces HM Ampersand and HM Amperserif.

In their 2016 “Forever Summer” campaign two additional typefaces can be seen – Gloss Drop and Mistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.

Fondation Vincent van Gogh Arles:

This catalogue was published on the occasion of the projection of the video Yes, These Eyes Are the Windows directed by Saskia Olde Wolbers at the Fondation Vincent van Gogh Arles, from 13 February to 24 April 2016 and from 14 May to 11 September 2016. […] In this video piece, the dilapidated terraced house at 87 Hackford Road in south London, where Vincent van Gogh lived in 1873, is cast in the role of biographer, and narrates a fictional history that revolves around the mythification of Van Gogh’s stay within its humble walls.

This publication – comprising texts, archival photographs and stills from the video – revisits the vast research project that testifies to the admiration and fascination surrounding 87 Hackford Road and the work and life of Van Gogh. Saskia Olde Wolbers’s visual creations, with their aqueous consistency and feverish atmosphere, weave themselves into a speculative documentary composition.

This catalogue is published in an edition of 500. The first 50 copies are published as a limited edition signed by the artist and numbered 1 to 50 on the colophon page, and are accompanied by an original 4-colour print on 320g Rives Tradition, 18.5×28 cm, numbered and signed by the artist.

Authors: Saskia Olde Wolbers, Antony Hudek, Bice Curiger, Julia Marchand
Technical details

: 16×22 cm, 80 pages
Languages: French–English
ISBN: 979-10-94966-03-7

The Metrocard Project stemmed from an assignment to “create a deck of cards”. Even though the current Metrocard design has been around for years, it could use a little updating. The card gets so much exposure and should be something thoughtfully designed. Creating the cards is an experimental process - I found that the first few I made were very conventional and as the project progressed became more unusual. The purpose of the project is to show the many ways there are to design a better Metrocard and to promote better design within the city.

— Melanie Chernock