One needs an open mind to be able to see things with perspective. A study in which architecture and interior design complement each other to obtain an overall vision, Otra Perspectiva — “Another Perspective” in Spanish — goes far beyond a monofocal perspective. The logo, created to be read in both directions, incorporates the third dimension with blind embosssing or volumetric lettering in order to increase the points of view and perspectives.

WIP for a brand identity with botanical illustration by Irene Laschi.

South Congress Hotel is an 83 room boutique hotel located on South Congress Ave with a rooftop pool overlooking Downtown Austin, three restaurants, event space and retail shops. Source: http://southcongresshotel.com