The charming symmetry could easily make you forget: these advertisements by R. J. Reynolds Tobacco Co. from 1975 to 1978 were made to sell a product that packs 70 known carcinogens in a single paper stick!

In 2009, Kevin Walsh of Forgotten New York posted an article about his time at Photo-Lettering, Inc. One of the included images identifies the fonts used here. The caption reads: “Text: Hadriano BBD4 Display: Bembo Graphic 6 (?) (Winston Exclusives)”. Versions of Hadriano and Bembo Graphic are also shown in PLINC’s One Line catalog from 1971.

Richard Roundtree

Clean and simple use of ITC Grouch with an alternate R. The original version of Grouch for phototypesetting included a few variants of letters.

The sample of Grouch with the alternate letters, as shown in Lubalin Smith Carnase Typefaces catalog, 1970. The alternate letters were not published when the typeface was digitized.

Podstawy antybiotykoterapii (“The basics of antibiotic therapy”) is a Polish educational book from 1974. It seems to be using a customised version of Permanent Headline with normal descenders and a schoolbook-like ‘y’.

rororo studium, Nr. 15. Social sciences: Introduction to sociology studies (1973)

rororo studium, Nr. 48. Linguistics: History of more recent philology (1974)

The blue stripes at the bottom of this print show misaligned registration.