Un musée, un logotype (“A museum, a logotype”) is a book that questions the place of the visual identity of a cultural institution. Based on the work done by the designers of Bureau 205 since 2013 for the design of the “mobile” logo of the Musée de l’imprimerie et de la communication (“Museum of Printing and Graphic Communication”) in Lyon.

Like its logotype, this identity is not fixed but continues to be built overevents and exhibitions: an open and iterative process that projects the Printing Museum in the field of graphic communication. (...) Designers are wondering about the role of a graphic chart and its planned obsolescence if the identity is not reflected to be able to evolve with the needs it is supposed to adapt. A reflection necessary at a time when adaptability and reorganization are, in fact, imposed. — Bureau 205

See more work by Bureau 205 for the Musée de l’imprimerie et de la communication.

I'm Mehmet Gözetlik, the designer of Public Gothic, and I have stumbled upon my typeface on a digital billboard of the sci-fi movie Looper – an American science fiction thriller film written and directed by Rian Johnson in 2012. It revolves around criminal syndicates using contracted killers called “loopers” to kill victims sent through time travel.

In one of the movie scenes, the main character John rides his red Mazda to a club. He sees a billboard about telekinetic energy at left, a digital billboard, that uses my vintage typeface! My Public Gothic appeared a whole 10 seconds long in the Looper movie. These 10 seconds seem to be very long for something that you created yourself – but in fact it’s very short.

My girlfriend (now she is my wife) was sitting next to me and I couldn’t say anything. Because I wasn’t sure. I mean, maybe you think you saw your own font than you realize it isn’t. I said nothing to her. I went home and made research for some hours to be sure. After a few hours of research, we were celebrating Public Gothic (Circular)’s first leading role.

Poster for an exhibition by artist Zoe Beloff at La Bourse du Travail, Valence.

Brhadia is a new clothing brand thought for those people who like to move off the path or put on a sock of each color. For those people with personality. As every person is different, every piece is unique too, so each garment is made by hand, taking care of every detail and putting a lot of care on it.

This graphic identity puts special effort on its name, since its a bit complicated, so it goes big and bold, set in Ace. The second typeface, Maple, was chosen looking for a playful and legible font, with a lot of personality.

The Cocktail from Zürich proposes a wide range of pre-bottled cocktails. Their minimalist typography uses Or Type’s Separat.

Separat is also used on the website, for headings and text as well as the footer menu.