You’re The Expert is a live show and podcast which combines comedy with academic research. In their own words, it takes research “out of the ivory tower and into your iPhone”. Each show features an expert in an obscure field along with a panel of comedians who must guess what the expert does all day knowing nothing but the name of their job (ichthyologist or herpetologist, for example).
 
Aerogram Studio had a great time working on You’re The Expert, partially because we got to listen to the hilarious podcast as research, but also because the project presented a unique challenge for us as designers. The logo had to function for both a public show and a podcast, and represent both comedy and serious research. Ultimately, the logo we developed plays up this idea of duality, with an expert and a comedian shown in dialogue with one another.

Magazine bleib gesund by wdv for AOK, one of Germany’s largest health insurances companies.

Seasonal Affective is a tongue-in-cheek brew for those of us who need a little help celebrating the great outdoors during gloomy winters. The symmetrical layout pays homage to WPA national parks posters, and the subtle use of Clarendon is reminiscent of park signage.

Brothers is frequently used for the faux vintage style we have deemed “Hip Traditional”. The typeface’s designer witnessed an example of this first-hand yesterday:

“Found this beverage today while I was at the supermarket. Bought a 12-pack for good luck.” — John Downer

Smith & Forge was developed in 2014 by MillerCoors (though the company attempts to bury that fact as it wants the beverage to be seen as a microbrew). The pseudo-historical nature of the Smith & Forge brand is clearly tongue-in-cheek, even to the point of being a self-aware example of extreme Hip Traditionalism. The design is by Chicago-area firm Soulsight, who describes the look thusly:

“Smith & Forge™ is a brand whose essence is rooted in strength. It is masculine and hyperbolic in tone. From its look and feel to the way it communicates, it is a brand forged with strength from inception. Named to evoke the idea of blacksmiths forging steel and designed with masculinity in mind, Smith & Forge™ is made strong in the fine tradition of making things strong.”

Logo of the new shop Crêpe Affaire in the Blankenese metro station (newest and first international location of the British Crêpe Affaire franchise).