Amsterdam-based design studio What The created a comprehensive brand campaign for the 2018 Nederlands Theater Festival. The project pairs Sharp Grotesk and Chapter. Sharp Grotesk is used for strinking campaign images that featured themes of the festival such as, falling into the “Waarheid” (Truth), confronting “Gezag” (Authority), getting pulled in into “Lust” and hesitantly going into “Spijt” (Regret). More styles of the Sharp Grotesk family are used on the festival website.

See more pictures at Sharp Type News.

Lyft’s summer 2018 NYC-centric campaign by Wieden+Kennedy evokes classic postcard designs, encouraging locals to take a staycation. Illustration-filled custom lettering (by Steven Harrington, Mike Perry, and Andrew Rae) takes center stage, with Verlag and Cortado in supporting roles.

Old Town Tavern is a local pub in Clapham, London, serving an extensive beer selection and Mexican food in the refurbished space that housed the historic North Pole pub from the 1860s to the 2010s.

Designer Kelly Shield found lively harmony in a strategic mix of angular typefaces (Lydia, Harbour, Study), smoothed out with a clean geometric sans (Walsheim).

We established a new identity inspired by multiple options for luxury fashion retailer Choice, London based on the notion that with choice we have endless possibilities. The identity is built around a flexible dot that moves along each letter. All typography from logo to copy uses Semplicita Pro (Canada Type). Both concept and typography are applied both on and off screen from packaging to their website.

Jubilat is the typeface chosen for the identity of the Wear Orange campaign by Everytown for Gun Safety. The slab serif by Darden Studio is used in exclusively lowercase letters from its Semibold weight. It appears for the logo and the hashtag, on the campaign website, pin back buttons, T-shirts, and stickers, in English and Spanish language.

Everytown for Gun Safety is an American charitable organization with the purpose of bringing people together to end gun violence and build safer communities. For National Gun Violence Awareness Day, they planned the Wear Orange Weekend with events across the country. Supporters are asked to wear the color orange and demonstrate how many people long for a future free from gun violence. Many will be wearing official campaign T-shirts.

Social media graphics announcing the hashtag #WearOrange.

Website homepage. Jubilat Semibold is paired with Proxima Nova for text.

Detail from the Spanish-language website.

Metal pin with raised letters. In the “end gun violence” slogan, Jubilat is used with its alternate single-storey g.

T-shirts, bags, bottles and other merchandise items.

Kamala Harris and several other 2020 presidential candidates have expressed their support for gun safety.