Brand identity for Culture for Change, a multidisciplinary network of cultural professionals based in Greece. Greek text set in Hypnosis from Atypical; Latin alphabet text uses Sneak from TIGHTYPE.

BOO is Vietnam's premier streetwear brand. Proudly Vietnamese, BOO was started in Hanoi in 2003 by a group of close friends who met as part of the emerging skateboarding scene. From their inception, BOO has grown into a real player in the Vietnam fashion scene with nearly 50 brick and mortar locations throughout Vietnam.

Roobert is used as the brand typeface throughout, making prominent use of its built-in “merged O’s” ligature. On a number of posters, Roobert is paired with (slightly squooshed) Times New Roman.

Triangle/cross Russia designed the logo and visual identity for Locator, a service which allows entrepreneurs to analyze the competitive environment before they open new locations. Their typeface of choice is Halvar Breitschrift, which was modified for the logo.

Even though the service shows Saint Petersburg in the interface and the agency is located in Russia, there is no hint yet if Locator will make use of Halvar’s Cyrillics as well.

The logo uses the alternate monocular a of Halvar Breitschrift. In addition, the letter l has serifs added for a even more monospacey look. A subtle detail is the small curve in the upper l serif, derived from the t.

Established in 1966, The Ruby Company (formerly Ruby Robinson Produce) is one of largest suppliers of fresh produce to national and regional grocery chains, restaurants, and distributors across the country.

The One Design team recently overhauled their brand. When looking for inspiration, we turned to the company’s midwestern work ethic, industry, and long-haul trucking. Mix that with a healthy dose of attitude and a deliberate u-turn away from the expected, and an exciting new graphic language was born.

Robinson – the calligraphic sans we chose to anchor the brand – was selected for its balance of human warmth and chiseled edge. And the same goes for GT Sectra – classic proportions with a dash of edge.

Thesis Beer Project is a craft brewery with a mission: to brew exceptional beer that serves as a catalyst for purposeful change in Rochester.

Buddy-Buddy created an approachable and distinctive visual brand identity with all cap type and illustrations. In advance of the brewery’s 2019 launch, we created all visual and material elements — from packaging and merchandise to the taproom’s interior design, signage, and murals. The main typeface in use is Neue Droschke, paired with Trade Gothic Extended.

Source: www.instagram.com License: All Rights Reserved.

Eurostile Bold Extended in use for a collaboration by Pigalle and Nike.

From Nike.com:

Since 2014, Nike has worked with Parisian Stéphane Ashpool’s Pigalle in a mutual celebration of basketball’s pure cultural impact. The collaboration has generated a series of apparel and footwear collections, and also focused on supporting community-building programming by providing safe harbor for players. […]

“Our court in Paris birthed a community,” says Ashpool. “We transformed a parking lot into a place that has fostered a family and inspired people. All the subtle details that can make this magic happen were united. It was the best learning for me, and now it’s the right time to work in expanding this scheme, staying organic, authentic and focused.”

Pigalle x Nike. License: All Rights Reserved.

Source: www.instagram.com Pigalle. License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Source: news.nike.com Pigalle x Nike. License: All Rights Reserved.

The Nike x Pigalle basketball court in Beijing.

Source: news.nike.com Pigalle x Nike. License: All Rights Reserved.

The new Nike x Pigalle basketball court in Mexico City.

BestOff is a presentation format of the Art University Linz. An exciting range of projects, ideas and installations from the production of the past academic year are put up for discussion.

For the BestOff 2019 exhibition MOOI Design created a striking neon “sale-aesthetics” – exaggerated, shrill and in fluorescent green! Oversized large stickers in various forms served as key visuals and slogans like “100% BEST”, “100% ART” and “100% FREE” attracted many art consumers with the well-proven discount strategy.

The eco-friendly exhibition catalog served as helpful information guide to visitors. It is designed so that it can also be conveniently used as a carrying bag, acting as an unfamiliar “out-of-home” element. The striking cover with a matt UV-varnish can be individualized with four different stickers, representing the four exhibition locations. The catalogue has tree different typefaces in use: Druk Wide (Commercial Type), Apoc Dark (Blaze Type) and Akkurat (Lineto Type Foundry).

Druk Wide and Apoc Dark are combined and interchanged for headlines and all important information – complementing each other and creating maximum contrast. Akkurat is used for the entire body copying small print of the catalog, for best readability.

More photos and information at MOOI Design.