Hunger, a sister agency to Thirst (pretty clever), created this lovely ice cream packaging for a new, and perhaps fake ? brand of CBD infused ice cream. Visuals made for Hunger by Render Studio.

From the website: “By visually melting the confectionary category’s rigid stripes, the brand embodies the products stress relieving qualities as well as the melting pot of flavours inside.”

My personal take: Simple layouts, fresh type, nice colors, and a healthy amount of psychedelia are a win. I wonder about the shelf life of this brand, and others like it. Will this be painfully 2019 feeling in three years?

Umtüten produces stylish bags to reduce disposable packaging in daily routine. Made from recycled organic cotton and produced fair plus locally, these silkscreen printed bags minimize waste while at bakery, unpackaged goods store or to carry your lunch.

Sharing the same co-working space in Kiel (Germany) as TypeMates’ Nils, Anja Kromer and Christina Lehmann got a free licence of Cera Pro for their honourable venture for sure. For their logo, Umtüten use Magneton by Mika Melvas.

Nice to see Tenez in use for the packaging of premium potatoes as designed by Moodley for MPreis, an Austrian supermarket chain.

The loosely spaced all caps setting in combination with a more neutral sans (not sure what the sans is … Akzidenz Grotesk? Benton?) gives this commodity an air of elegance. Also, the detail with “2 KG, No 1” is well-crafted, adding more life to the center axis of the design. Of course, the lowered O in Kartoffel (“potato”) is also a witty take on the product name.

Project management & consulting: Sabrina Dojlidko
Creative direction: Mike Fuisz
Art direction: Marie Pierer
Graphic design: Marie Pierer, Kristina Kurre

The Spicy Radish is a family-owned meal delivery service that provides fully-prepared meals to busy people, helping save time with healthy dishes that don’t sacrifice quality or tastiness. The Spicy Radish refreshed their brand aiming to add some spice and sophistication to their look, while helping to clarify their messaging.

The brand identity utilizes GZA for headlines, Noe Text for body copy and GT America and GT America Mono for wordmarks and supportive type.

Baby food as fresh as possible

Yamo is a company for organic baby food, to provide parents with fresh and high-quality food for their kids, without having to cook themselves.

The creators Tobias, José and Luca founded the Swiss start-up with this high standard in mind. Their message is underlined by Cera Round Pro (TypeMates) as text font for their website and on packaging. It is combined with Viva Beautiful by Cindy Kinash (Cultivated Mind) in the headlines.

The round shapes of Cera Round are supporting the clean, friendly look and the “edge free” ingredients of the product. Combined with the handwritten, loose style of Viva Beautiful, the selfmade and homemade character is made visible.

Herbal tea manufacturer Klenk picked JAF Domus for its new branding. The font family is used throughout the identity, from packaging to printed communication and web.

Cal Tomàs is a family firm founded in 1931 in La Pobla de Segur that produces high-quality organic artisan cured meats. Cal Tomàs recently commissioned a redesign of its catalogue and packaging line from Zoo Studio:

The new design aims to build up the perception of quality; have differentiated it from most cured meat packs and improved the brand positioning in restaurant businesses in Barcelona.

With an established reputation in the American market, Blue Apron Inc. is a grocery delivery service that brings recipes and their ingredients right to the doorstep.

Ever since the 2017 redesign, Cera Pro is the typographic backbone of Blue Apron’s identity. Whether it’s the boxes that ship the ingredients, the recipes that help you make your meal, or the website that can sort you out with the cooking tools you need, the simple geometry and warmth of Cera Pro is up to scratch. It is accompanied by Signika for the logo and a few other secondary seriffed faces used on packaging and printed matter.

Natural sauces to meat. Original lordly recipe.

More in my Behance

SendEAT is an online food delivery company operating in the Portuguese market. They approached VOLTA in search of a new name, visual identity and website design that would better define its business and its service. The company prides itself on a great restaurant network, impeccable service and the possibility of tracking your delivery route in real time.

VOLTA’s approach focused on what we thought was the real advantage point of the company, compared to other food delivery services: seeing your order travelling through an online map, in real time, and having that comforting feeling of knowing your meal is about to arrive.

After throwing on the table several options, we decided to go with SendEAT, as it expresses a direct relation between eating and an order delivery service. When it comes to its visual identity, instead of focusing on the clichéd fork, plate or spoon shaped logo, we took inspiration on the city maps the orders travel through. We decided to stencil the word’s lowercase characters, as if they were cut by the streets the orders travel through to reach their destiny. Bold and punchy colours were used, in order to give feelings of variety and dynamism and to cater to different tastes and options, just like the company’s service does.

We also decided to create a tagline to best express SendEAT’s brand promise, using a common phrase, and adapting it to the company’s main service reality: Eat’s on your way.

The result is a simple yet vibrant brand identity, with a contemporary look & feel and a clear message: we want to get the best food to the best customers - our customers.

An innovative packaging system and technology that provide the consumer a new beverage experience, with a range of functional products by freshly mixing water with real dry and liquid ingredients.

For quite a while now Bäckerei Wolf, a well-known bakery in Augsburg (and region), uses Fabiol as their overall corporate typeface after initially implementing it for their ecological product line “Wolf-Bio”. The Fabiol family was designed by Robert Strauch and released with the Lazydogs Typefoundry in 2005.

The corporate design was provided by local studio Büroecco, including packaging, brochures, stationery, campaigns, website, shop design and more.

“Respect the real thing” — coffee lounge in the store on Schertlinstr. 19, Augsburg

Website: Product overview page. Fabiol is currently used in images only. Live text is rendered in tried-and-tested Georgia.

Website: Company page

Packaging for Molly & Me Pecans, Charleston, SC, by Studio Nudge:

Molly & Me produces small-batch pecans from their farm in Holly Hill, SC. With a growing customer base, they came to us looking for a rebrand, complete with packaging and an e-commerce website. Utilizing a heavily typographic approach, that feels both classic and bold, we created a refined visual identity that speaks to the gourmet natural of their products.

DelCampo was a branding project for a sustainable farm located in the suburbs of Medellín. It produces organic fresh vegetables for restaurants and local consumption. For the logo I used a modification of Textile.

“Lela Buttery not only has a unique last name, but she has a unique set of skills to match it:  biologist, food educator and organic food sourcer. Her new company needed an identity that played off the Buttery name in a clean, contemporary, bold way while staying away from “butter clichés”. The simple geometric mark acts as a badge of quality and easily applies itself to patterns and icons for future packaging and websites. A set of MOO business cards in buttery colors reinforces Lela’s fun outlook on food and life.” — TRÜF

Creative Review writes:

Greg Heinimann at Bloomsbury has designed a series of new covers for author Will Self’s backlist, to coincide with the release of the paperback edition of his latest book, Walking to Hollywood …

To create the ‘Will Self’ device that appears on each cover in a different colour, Heinimann worked with vintage wood type and hand drew the ‘pool’ shape surrounding Self's name. The finishing on the covers will apparently make the words appear recessed into the liquid. “The idea of this organic pool was to try and get across the fluidity of Will’s writing, almost like a petri dish,” says Heinimann.

“The titling is in Pitu Pro, making the most of its unusual glyphs,” he adds. “I wanted to use something that would convey the punkiness of his writing, and the descenders and points seem to have that edginess.”

Identity, naming and store concept for Eat! Ekoaffären—Sweden’s largest organic grocery store. The assignment includes units such as: signs, bags, stickers, stationery, clothes, illustrations, wall paintings and packaging.

Recognized in Under Consideration “Brand New”, July 2010. Recognized in Magic Branding, September 2010. Recognized in Packaging the Brand, April 2011.