Misty Mynx, a social-first fashion brand, was completely rebranded by Design Army to embody the power and confidence of modern seduction. The new visual system combines an extra-wide sans-serif logo, a high-contrast palette of black, charcoal, and white, and a flexible typographic system designed to keep pace with evolving fashion collections. The identity radiates unapologetic femme energy, balancing boldness with sophistication.

The rebrand launched alongside a social-first campaign aimed at reconnecting the brand with Thai audiences and beyond. Captured in New York, the visuals convey the Misty Mynx persona: magnetic, confident, and effortlessly sexy, while remaining globally aspirational and commercially relevant. Sleek silhouettes, luxe tailoring, and versatile pieces underscore the brand’s assertive and adaptable character.

At the heart of this identity, Blaze Type’s Quadro reinforces the visual language. The all-lowercase logo uses a bold wide style with omitted i dot and a straightened y descender.

Source: piafleischmann.com License: All Rights Reserved.

What served as workwear for postal employees for over 20 years is now getting a new life. Together with the committed and open-minded team at Swiss Post, I had the pleasure of designing the special stamp “Upcycling – from Postal Uniform to Postage Stamp.”

Typography plays an essential role as well. The stamp features MZ OTR Grotesk by Marc Zenhäusern – a contemporary workhorse typeface rooted in Swiss design, combining legibility, precision, and character. A perfect complement to the theme.

At the heart of the project was the idea of creating a tribute to the recognizable look and strong sense of belonging among employees. The fabric of the familiar light-yellow shirt is now setting off on another journey – this time as a postage stamp. The design incorporates characteristic elements of the postal uniform: the print recalls the anthracite-colored blazers that were once part of the outfit and celebrates the diversity of the people who wore them with pride every day.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

Source: piafleischmann.com License: All Rights Reserved.

When founder and creative Abigail Stern came to us, asking to create the visual identity of Matek, we were thrilled to discover that we shared the same 100TB folder of retro ski references.

From that starting point it was easy to create a logotype and a symbol rooted in timelessness. For the tone of voice and typeface we pushed and revived a style of communication referencing the old ski resorts locations in the Alps from the early 1900s. At that time we were working on Zug Etc only as a single cut but soon thanks to this project we expanded and developed it into a full family of seven styles.

Capri is the typeface used for the Serac logo. Established in 2016 by Tore Mortvedt, Serac creates “outerwear without pretensions”.

On buttons, the logo in generously spaced caps from Capri is set on a circle. The website uses Neuzeit S for text.

Ad for snap fasteners by Prym, Germany’s oldest family business, founded in 1530 and still in the haberdashery business.

Seen on 50 Watts: Covers for Olga Hejná’s Button Tales books, with illustrations by Eva Bednářová, published by Albatros.