Murmure:

In 2015, Alban Richard took over as Director of Caen’s National Choreographic Centre in Normandy and called upon Murmure to fully redesign the site’s image.

Concept: A vision of contemporary choreography, one in a state of constant evolution, research and experimentation.

Visual identity: Random, manual, the visual identity highlights the very essence of substance and the body: paper. […]

Typographies: Securing a consistent typographic range which had the ability of transposing every facet of the CCN was vital. The Circular font by Lineto, highly geometric and featuring multiple layers of thickness, fulfills its role in terms of legibility and professionalism. The GT Sectra font by Grilli Type, with its distinct impasto effect, adds a touch of elegance and asserts typesetting. When it came to the main typography, we wanted a typography that was meaningful and full of history. We turned to the Bluu Next font by Velvetyne, a French open source foundry, which fully falls within the scope of the Choreographic Centre’s project. Its highly singular, graphic and experimental design enabled us to use it as a genuine piece of graphic composition. […]