Visual identity for architect Cyntia Alexandrino. The project was built on the aesthetic line of two great architects chosen by the client. The first was Renzo Piano, characteristic for his apparent structures, making a great use of metal structures and the repetition of modules with them. And the second inspiration was the iconic Lina Bo Bardi, famous for her modernist architecture, a movement of which she was part of in Brazil. She graciously used concrete and other materials with square shapes. Based on these two architects, the entire visual system of the brand was built, a formal square structure, modern typography, modular layout and colors that refer to concrete and metal structures.

This project revolves around a fictitious exhibition that could take place at Phaidon Gallery (Phaidon Press' gallery space). The concept for this exhibition is to showcase the works and lives of some of the most brilliant architects during the Brazilian Modernist movement. Brutal focuses on Brutalist constructions and on the social tensions that have always been an inherent part of the Brazilian experience.

The design of modular custom typography speaks to the constructions themselves, while the boldness of the colors serves to establish a second layer of visual tension. This language travels across media, from print, to web, and ultimately merges back into space through an interactive installation, completing a full cycle.

Processing.js and a kinect sensor were used to transform the exaggerated typographic forms of the installation into a platform where one would be able to appreciate the works of architects such as Lina Bo Bardi, Oscar Niemeyer, and João Vilanova Artigas. A reactive response is prompted as the user walks towards or away from the installation, and constructions reveal themselves or hide in-between the exaggerated typographic forms.

For more images, please visit my Behance page.

This project has been made possible at ArtCenter College of Design.
Special thanks to Brad Bartlett, Ivan Cruz, and Miles Mazzie.