Kanna is a hypothetical line of products targeted for recreational cannabis markets. It aims to offer California customers a luxurious and unique cannabis brand experience.

The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.

Thema is used for the identity and has been modified with a stencil-like appearance. The individual product names (Alce, Toco, Hope, Lori) are in SangBleu Sunrise, with Freight Italic used for the description. Smaller text like the weight specification is in Suisse Int’l.

This is a fictional design project for Package Design 1 class at ArtCenter College of Design. Please do check my website or Behance for further details.

Art Direction: Yi Mao. Styling: Charlie Sin & Yi Mao. Photography: Charlie Sin.