The Truman Brewery approached Another Kind to work on a rebrand for one of their key venues; The Boiler House. The Brick Lane based site is being relaunched as a conscious living space which will host a vegan food market on weekends as well as London’s first CBD bar. The venue will be programming forward thinking talks and events as well as external promoters looking to move to greener premises.

Another Kind created an identity for The Boiler House that coincides with their green agenda and the forward thinking eco-friendly attitude being prioritised at the venue. For the logo Another Kind picked the Tropiline typeface as the main brand mark that could be paired with a line icon representation of the building with its famous Truman tower and added palm leaf embellishments.

New typography fused the warmth of the logo typeface with cleaner and more cutting-edge modern fonts, the sans-serif Neue Haas Grotesk and the fixed-width Roboto Mono. This was to ensure that we gave the brand a more forward thinking appearance and avoid any dated connotations of environmentally conscious brands.

As well as the brand identity, Another Kind also created wider branded assets, including menus, T-shirts, posters, and a new website that would showcase their food, drinks and events as well as mirroring their conscious living focus with an immersive magazine to house in-depth lifestyle articles, interviews, and recorded talks for a dedicated video channel.

“A sweet, sweet identity project for you today, in the shape of Lyon-based studio La Direction’s work for venue Le Sucre. The studio is helmed by Aurélien Arnaud and Elsa Audouin, who set it up two years ago and have since worked across print, web, and interior graphic design for clients ranging from adidas to Born Bad Records to Grolsch. The one that most neatly presents the breadth of their capabilities, though, is the aforementioned Le Sucre project. The venue is a late-night party joint in Lyon, and the graphics subtly reflect its hip vibe while remaining resolutely timeless and simple. We love the restraint of the interior graphics, letting the strange architecture speak out, and the gorgeous blue of the printed materials. Elsewhere on La Direction’s site are some excellent poster designs, so we’ve popped a couple of our favourites on here for you. What’s not to love about the blue erotic market woman?” — Emily Gosling on It’s Nice That