Mvh has redesigned the brand identity for Odin Forvaltning, one of Norway's largest and oldest fund managers. Translated from the Norwegian:

Odin Forvaltning has maintained the same investment philosophy since its inception in 1990. However, the expression and visual identity had also remained untouched, and they wanted to do something about this. Along with a communication strategy, a new website and updated content for all channels.

Typefaces used are Laica from Dinamo, and Store Norske Geita from Skriftkompani.

See also the previous post about the website.

Mvh has redesigned the website for Odin Forvaltning, one of Norway’s largest and oldest fund managers.

Translated from the Norwegian:

We have carried out a comprehensive upgrade of our visual profile and website. But we see no reason to change our 34-year-old investment philosophy. The updated visual profile involves modernising the logo, colour palette and graphic elements, which now appear more contemporary and appealing. The website has also been given a comprehensive facelift with a user-friendly design that makes it easier for you as a customer to navigate and find the information you are looking for at any given time.

Typefaces used are Laica from Dinamo, and Store Norske Geita from Skriftkompani.

From SomeOne:

The Prince’s Trust runs a range of training programmes, providing practical and financial support to build young people’s confidence and motivation.

Steradian and Druk are the main fonts used in the palette.

In a country with deplorable climate targets, in the midst of a global environmental crisis, Future Super believe that Australians’ superannuation is their collective superpower — we just need to know how to use it. In collaboration with their creative team, we built a rebrand that shines light on the ways we can harness the power of our super to make a meaningful difference.

Using this idea of shining a spotlight on both the (deliberate) lack of clarity most funds provide and the power our super can have, we began with a logo. Well, many logos, really. Designed for motion and interaction, the mark is responsive — there’s no limit to its number of iterations. It adapts and flexes, shifting size and shape to suit where it sits and do what it needs to, from small format digital applications to expansive billboards to the 3D space. At any touchpoint, it anchors the design system and serves as an infinitely flexible tool to push away unnecessary noise and put what needs to be said front and centre.

In much the same way, the design system as a whole takes flexibility and responsiveness beyond just the logo to create even more visual impact. Building on the idea of bringing light to key communications, we created a set of layout and motion principles that would guide the brand. It can push, uncover, frame and give perspective to the content and works seamlessly across every pillar of brand communications. As a direct response to the stock-image-saturated world of super, images are only ever used to support messages — never as filler.

Dia Black – used exclusively in all caps – brings its bold and confident character to the logo and, though used sparingly across the rest of the system, also lends additional expression to the brand, extending across headings within type frames and pullout text.

The matter-of-fact and Swiss-like nature of ABC Monument Grotesk as our core typeface makes for an effective and striking contrast with its Dia counterpart. It’s highly robust, comes in multiple styles and weights (useful for a brand with so many copy-driven touchpoints) and includes tabulated figures, fractions and a full set of mathematical operators, which makes sense for a company that deals in numbers.

For more images, animations and information, visit the Universal Favourite website.

Vincent Meertens:

Het Actiefonds (The Action Fund) is independent, righteous and revolutionary. It is a fund for activism. Since 1968 it supports activists worldwide, striving for a righteous and sustainable society.

When they approached us to renew their visual identity and website, we first worked on a new strategy, focussing on social media and easier online donating. The visual identity is inspired on the visual language of home-made protesting signs; bold, rich in contrast, firm and to the point. This results in a bold identity using just two colors, black and red. Nice but straightforward they ask for your attention for projects that matter.

Beginning 2018 they celebrated their 50th anniversary and launched the new visual identity and website.

Made with Cometa.cc (design: Vincent Meertens, code: Floris Douma).