In late 2013 Citymapper — the widely loved transit navigation app — switched to a comprehensive identity using Proxima Nova Soft. It was a major improvement over their previous logotype, and reinforced the modern, approachable tone of their brand. The simple line drawings used throughout Citymapper’s promotional material match the typeface’s strokes and style.

The only major drawback for Proxima Nova Soft: no Cyrillic. The St. Petersburg label here falls back to Helvetica, Arial, or the visitor’s sans-serif default.

Although it primarily uses a webfont version of the much derided “Frankenfont”, I can’t help but love the general application of typography throughout the new Google Maps interface. A clear hierarchy and good use of the appropriate weights of the typeface give the application a tidy appearance. The designers clearly did their best with the materials they were given, and I think it’s one of the few examples of when a good design manages to overcome its decisions in the font-choosing department.