Ma’Erra Production supports performance companies and artists in the structuring and management of their projects. “Building together” is at the heart of their approach: street performance is a collective work, shaped both on stage and behind the scenes. The visual identity highlights this creative process by exploring the construction of forms and deconstructing the elements of the set; stilts, costume patterns, scaffolding or music box mechanisms to reveal what is being played in the background.

The typography featuring Round Ultra supports this intention: its rounded and structured shapes evoke a construction in balance between organic and technical. The a and the o, very circular, echo the rhythms of street art, its apparatus, its percussions and scenic elements; the condensed aspect, stretched vertically, reminiscent of stilts, thus creating a direct link between typographic forms and the elements of the show.

The visual identity for PolyFutures was designed by Import/Export, using Politip by Benoît Bodhuin. The project is described as follows:

PolyFutures is an invitation to explore how participatory, creative, future-oriented and actionable approaches can inspire better policymaking. Over two days, participants will exchange ideas, share experiences and reflect on how foresight and design approaches are used to inform and transform policymaking.

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The Cleveland Cavaliers run in the 2026 NBA Playoffs reached the Eastern Conference Finals, their best effort since 2018. They battled through two seven game series, first getting past the Toronto Raptors and then knocking out the Detroit Pistons to earn a spot in the conference finals against the New York Knicks. Unfortunately for the Cavs, their run ended there. The New York Knicks dealt a 4–0 sweep.

For their playoff run branding and media campaign they heavily featured BRIK across physical and digital assets.

The “Let em know” slogan that’s visible in several of the images was designed by Jay Wallace already in 2022, using Favela Black.

Source: www.instagram.com @CAVS. License: All Rights Reserved.

Source: www.instagram.com @CAVS. License: All Rights Reserved.

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Source: www.instagram.com @CAVS. License: All Rights Reserved.

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Every year, the canton of Geneva in Switzerland organises a public event called La semaine de la démocratie to celebrate, promote and explain the democratic process. To promote this event, they select an agency to work on the branding of the year event with a theme that is chosen by the organisers, the Chancellery of Geneva.

In 2024, Parson Research was selected as the agency with the theme of ‘cultivating democracy’. The selected design therefore aims to reflect this theme by seeking inspiration in a blend between the Art Nouveau style and a modernist angle. I chose the Huggy typeface as the headline font to reflect a soft and welcoming tone. With it heavy form and curved stroked, it lent itself well to the effects and deformations that the titles required. As a secondary, complimentary typeface, I decided to use Matryo that offered a better legibility for continuous reading and setting out the smaller texts, especially for the event programs. With its wide weight range and narrow proportions, it suited the tight confines that the layout imposed.

The NBA Europe Tour was a traveling tour across Manchester, London, Paris, Munich, and Berlin. Rather than creating a single static mark, Ben Loiz Studio built a flexible visual language capable of adapting across movement, crowds, public space, social content, and multiple city environments while still feeling cohesive.

The identity integrated NBA graphics with Hoopbus’ existing visual identity, combining league marks, custom symbols, typography, geometric forms, and bold color into a unified system built for movement and public activation. Across the bus, signage, apparel, backboards, social graphics, and event materials, the system used oversized forms, directional shapes, and high-contrast color relationships to create visibility and energy at city scale while moving through different environments and activations.

Typography played a central role throughout the system. A customized NBA version of Commercial Type’s Action Condensed was used across schedules, dates, URLs, environmental signage, and informational graphics, helping create urgency, clarity, and consistency across the international rollout. Supporting typefaces already associated with the broader Hoopbus identity system – including Industry, Standard CT, Cina GEO, Tuck Shop and Grand Slam – introduced contrast between functional information and more expressive identity moments, allowing each city and activation to maintain its own character while remaining connected to the larger visual language.

A modular social identity system for Public Records, a music venue and cultural institution based in Brooklyn, New York. The system covers club posters, lineups, schedules, live performances and editorial content – conceived as a flexible visual toolkit for high-frequency communication. WT Garamono and Univers were used in combination to create a typographic language that moves between cinematic and expressive, using scale and composition as narrative tools.

Lennert Stok has recently redesigned the identity for restaurant and bar Karma Kebab, located in Amsterdam Noord.

Pascal Labrie, the owner of Karma Kebab, wanted to evolve the brand into something more mature, while also creating room for future extensions and additions to the concept. Together with Lennert, they found the right balance between preserving its original
youthful, festive character and building a fresh, distinctive identity with a unique look and feel that can grow with the brand.

The font chosen for the logo is Kraai, which is inspired by the carved lettering on the Oetewalerbrug, a bridge located in Amsterdam’s Watergraafsmeer district. Additional fonts in use include Input Mono, Bitcount, and the spicy Sriracha Display.

For more information, see the interview with Lennert on Brutal Types.

MN Metis Sans is a custom handwritten-style sans serif created for Metis, a barley milk and fruit milk brand designed for Gen Alpha by M — N Associates.

The typeface was developed as part of a broader identity system centered around Vitrô, the brand’s playful mascot and character universe. Inspired by the spontaneity of doodles, internet stickers, and the imperfect visual language commonly found across Gen Alpha culture, the font embraces soft curves, chunky proportions, and an intentionally loose rhythm.

Rather than pursuing polished neutrality, MN Metis Sans was designed to feel alive, expressive, and slightly awkward in a deliberate way. The goal was to capture the confidence of imperfection without falling into overly childish or generic territory.

The typeface includes three weights and full Vietnamese diacritic support. Small details throughout the system reinforce the relationship between typography and character design, including a custom .notdef glyph rendered as Vitrô’s head in the typeface’s own proportions.

Across the Metis identity, the font appears throughout packaging, merchandise, digital touchpoints, stickers, and motion assets, functioning both as a readable system and as an extension of the brand’s playful personality.

Mi Matrona set out to do something the private healthcare sector rarely attempts: make women feel genuinely held through pregnancy, birth, and beyond. The expertise was already there. What needed shaping was how that expertise showed up.

We built an identity that carries the same quality as the care itself—grounded, continuous, and calm enough to be trusted in the moments that matter most.

Born inside Barcelona's hospital system, Mi Matrona occupies a rare position. Medical rigour on one side, deep human presence on the other. The brand needed to hold both without leaning too hard on either. Too clinical and it loses the warmth that sets them apart. Too soft and it risks the credibility their clients are counting on.

The visual and verbal language we developed sits in that balance deliberately. Fluid where it needs to move, structured where it needs to reassure. A system that feels like a single trusted voice, rather than a service list with a logo on top.

The result is a brand that reflects exactly what Mi Matrona offers: one team, one thread of care, from the first appointment to the weeks after birth. That continuity is the point, the identity just makes it visible.

Heavenly by Nia is a skin care brand founded by Niamarie Vargas. From Jakarta-based design studo GL*TCH:

Heavenly by Nia was created to help teens understand their skin, embrace these changes with confidence, and celebrate diversity. This brand speaks their language—through bold, digital-native visuals that resonate with their daily lives. The theme of change and inclusivity is reflected in our dynamic typography, blending multiple typefaces to symbolize individuality.

One of the most prominent typefaces in this visual identity is OffBit, a typeface created by Power Type Foundry. OffBit brings a distinct character inspired by bitmap structures—mapping pixels into forms such as dots, rings, plus signs, stars, crosses, bars, lines, and tilts. Within the Heavenly by Nia brand, OffBit functions to amplify the message of courage and diversity through letterforms that feel unconventional, digitally energetic, and instantly recognizable to teens who grow up surrounded by screens. Its modular yet flexible character reflects how every individual is unique in their own way—perfectly aligning with the brand's spirit of celebrating change and difference.

The logo combines a modified TAN Daisy with Silenter and Ambroise. Fonts that are used for single glyphs in the product names seem to include Allura, Times New Roman Italic, and Brush Script. On the website, OffBit is supported by Instrument Sans.

The sexual wellness industry has a problem. It either talks down to women or talks around them. Clinical on one side, provocative on the other, with very little in the space between that feels worth trusting.

Lua was built to change that. We were brought in at the very beginning, before a single visual decision had been made, to shape an identity for a platform that combines community, education, and products designed with genuine care. The challenge wasn't just aesthetic. It was cultural.

Sexual wellness still carries stigma in the spaces where women need it most. Lua needed to feel elegant without being cold, confident without being loud, and trustworthy without being patronising. The identity reflects all three. A visual language rooted in sophistication and restraint, a tone that is direct and warm without ever apologising for the subject matter.

What Lua looks like now is what this category should have had all along.

Carwow is an online car marketplace that simplifies the entire process of switching vehicles. Originally launched as a car-buying platform, it has rebranded as a “car-changing marketplace” to better reflect how people actually use the service: transitioning from one vehicle to the next during major life milestones.

Through its platform, Carwow connects millions of drivers with a network of trusted dealers and manufacturers. It focuses on removing the typical stress of the automotive industry by offering two primary services in one destination.

Estúdio Gole designed the brand identity and packaging for Zentra, a US nano CBN sleep gummy brand, using a pastel purple palette and custom 3D gummy renders.

The system is grounded in a pastel purple palette, lifted by a deep night-blue that anchors the packaging and provides contrast across applications. Kalice (designed by Margot Lévêque available on Claude Type) handles the expressive, editorial display type while LL Circular (designed by Laurenz Brunner and available from Lineto) holds the functional copy. The logo appears to be based on Commercial Type’s Feature. The set of custom 3D gummy renders is designed to feel tactile and slightly surreal.⁠

The visual identity of Roma Jazz Festival 2025 was designed by Studio Mistaker, using Elastik designed by Benoît Bodhuin:

For its 2025 edition, Roma Jazz Festival explores spirituality as the core of its visual identity, interpreting jazz as an inner and transcendent journey.
The concept is expressed through the metaphor of the landscape – conceived as an immersive, contemplative space inspired by contemporary environmental art practices.

The Hamilton Hotel has been a local landmark since 1865. Daymark’s rebranding focuses on “recognisable restraint,” moving away from flashy marketing to a timeless, typographic-led style. The identity balances the hotel’s long history with a clean, modern feel across digital platforms and physical details like signage and debossed stationery. By pairing heritage-style serifs with modern layouts and high-quality materials, the new identity reflects the hotel’s journey from a historic colonial building to a premium contemporary destination.

Few Manhattan neighborhoods capture classic New York quite like Gramercy Park—a desirable enclave defined by its private garden, quiet tree-lined streets, and historic architecture. Bridging timeless elegance with modern livability, The Florian carries this legacy forward.

Watson shaped the brand from the ground up with a strategic naming approach: “The Florian” evokes warmth, greenery, and enduring character—positioning the residence as both refined and welcoming. The broader brand strategy centers on appealing to a new generation of first-time homebuyers putting down roots in New York City.

Drawing from Gramercy Park’s 19th-century ironwork, literary tradition and cultivated community, the visual identity system subtly balances history with forward momentum. A flexible logo suite spans from an expressive wordmark to a pared-back fleuron, enabling versatility across touchpoints while reinforcing a cohesive, place-based narrative. The typographic system reflects the neighborhood's effortless charm and ease while staying rooted it in its quiet sophistication. The neighborhood photography further grounds the brand in authenticity, emphasizing an emotional connection to this iconic New York location.

Both a tranquil retreat and a gateway into city living, The Florian is positioned as more than a residence—it’s a setting for new beginnings, designed for those ready to write their own New York story.

The logomark variations are set in MD Lórien with modifications to specific letterforms. Headlines are set in LL Catalogue and supporting copy is set in Founders Grotesk.

Perfora in use for the Blender Conference 2026 in Austin, Texas (Blender as in the open-source 3D software, not the kitchen appliance.) The identity was designed by Autotroph, a company with a focus on Blender and the host of the Blender Conference North America (the original branch takes place around Europe). This is the second installment of the North America conference. Additional fonts include Gooper, Obviously Narrow, Inter, and an unidentified ballpoint script.

Sziget, one of the largest music festivals in Europe, is held every August in Budapest, Hungary. The campaign graphics for Sziget Festival 2026 feature Offset TM and Bootzy TM.

The contrast between rigid structure and loose rhythm reflects the festival’s scale and chaos: thousands of people, multiple stages, a wall of visuals.

Porto Rocha developed an evolution of the brand identity for Olympikus, introduced alongside the release of its CORRE 5 footwear line. Katalog Bold (Edito) is used throughout the system as the primary typeface, establishing a compact, assertive typographic voice.

The design studio describes the project as follows:

A new era of running begins for Olympikus. Alongside a bold brand identity evolution, Olympikus unveils its latest innovation: CORRE 5.

Proud to celebrate over six years of partnership and to witness Olympikus’ meteoric rise as Brazil’s leading and most beloved running brand.

NoCamera is a photo app that celebrates the raw, spontaneous essence of visual storytelling. The branding, developed by Casa Bele, reflects this philosophy through a “lo-fi” yet sophisticated aesthetic that prioritizes the creative process over technical perfection.

The all-lowercase logo uses Fractul. The visual identity is anchored by a bold typographic contrast. The main font is Onest, providing a sturdy, contemporary foundation that speaks to the industrial nature of film production. This is balanced by the use of Japanese-made font BIZ UDMincho, which introduces a typewriter-inspired, archival feel, nodding to scriptwriting and old-school cinematography documentation.