White Coffee is a Parisian specialty coffee brand founded by Etienne Ryckeboer and Jenny Martin, with shops across the 3rd, 4th, 9th, and 10th arrondissements of Paris. The brand positions itself at the intersection of architectural minimalism and street culture – raw, sharp and precise.

Bordeaux-based studio Abmo developed the identity and packaging in two phases. The wordmark is set in Cardinal Fruit by Production Type. Suisse Int’l Regular by Swiss Typefaces handles the deadpan neutrality of information, while Editorial New Ultra Light by Pangram Pangram brings tension to editorial accents.

Atelier Resistance is a vintage clothing store in Barcelona, Spain. Designing an upcycling brand, a sustainable fashion trend that reuses used or stock garments to give them a second life, was led by ESIETE. The objective throughout the process has been to communicate the concept by transmitting elegance, craftsmanship, and revolution.

The naming, the creation of an ad hoc display typography and the design of an icon and self narrative, serving a good cause.

Blac is a seafood restaurant with a warm and lively atmosphere, where wine plays a central role in the dining experience, along with fresh, flavourful cuisine focuses on grilled dishes.

For the logo, the designer used a custom twisted version of Maroni Condensed, playing with the letters and the sea level. The accompanying typeface is Baskervville Italic.

The new visual identity for razzo, a restaurant/bar/café based in St. Gallen, was developed by design agency Absolut Agentur:

With razzo, a place emerges where space and time begin to blur – a play of the senses between seduction and familiarity. Urban, raw, elegant. A restaurant that is more than cuisine: stage, encounter, experience.

The name razzo – Italian for rocket – carries the idea of momentum, energy, and ignition. It evokes a feeling of movement, of lifting off from the ordinary and entering a different atmosphere. This spirit shapes the identity of the place: vibrant, yet elegant, bold, yet intimate.

It becomes a setting where gastronomy, design, and social experience merge into one moment. The restaurant is not only about what happens on the plate, but about the rhythm of the evening, the encounters between people, and the atmosphere that surrounds it.

In this way, razzo transforms a simple night out into something memorable ; a space where energy gathers, experiences unfold, and the everyday briefly escapes gravity.

Oaze is a foodhall in Palhoça, Brazil. The naming and visual identity of the business was handled by design studio Ajna:

Oaze was born as a new food hall concept: a sophisticated, diverse, and open-air food court located in the heart of a large entertainment hub. The challenge was to create a brand with a strong presence and memorable visuals, capable of communicating variety without losing unity.

Inspired by the concept of an “oasis,” we created a visual and verbal identity that reinforces Oaze Foodhall as a place of pleasure. Through the naming, we evoked the idea of ​​a refuge amidst urban chaos, conveying the proposal to offer a rich and diverse gastronomic experience, with different restaurants and establishments in one place. The vibrant color palette brings life, while the bold logo carries personality for a sophisticated and welcoming environment.

The identity pairs typefaces in contrasting weights and widths. Roc Grotesk from Kostic is used in condensed, regular and extended widths, and in lighter and heavier weights. Its Heavy style served as a basis for the logo. The sans serif is juxtaposed with a few weights of Right Didone from Pangram Pangram. The less showy Gilroy from Radomir Tinkov is used for small type.

OFF GRID was founded with the mission to share the wines that excite: wines that come with a story and leave with a lasting impression.

What started as a series of tastings in the Fels Klasar design studio slowly became a hub for experienced winelovers and first-time natural wine drinkers alike to try, talk and buy wine in Stuttgart, Germany.

Illustrations by Good Food Crap Drawing.

Le Grand Jeu is an independent Parisian bookstore, creative agency, and editorial platform located in the heart of the 11th arrondissement, between Oberkampf and Ménilmontant. It is known for its carefully curated selection of books, magazines and zines dedicated to street cultures. The bookshop is the place to go when searching for publications on graffiti, street art, skateboarding, surfing, sneakers, street fashion, photography and contemporary art. The team, guided by Christian Omodeo, sources titles from both major and independent publishers in France and abroad, and everything available in the shop can also be ordered on their website.

Beyond its physical space, Le Grand Jeu also works as a mobile bookstore and a cultural agency. Since 2015, the team has collaborated with institutions, brands and events across Europe, curating exhibitions, producing books, organizing events and contributing to international fairs such as Art Élysées, the Paris Surf & Skate Film Festival, and the Moniker Art Fair in London and New York. Guided by a strong passion for street culture and contemporary art, they continue to bring hard-to-find content and engaging cultural projects to a growing audience.

From spring 2019, under the designer Eliot Valdejo in collaboration with the in-house team of Le Grand Jeu, the bookshop and agency used Swiss Typefaces’ BRRR and Riviera as the core of its visual identity. The two typefaces were applied consistently across the shop sign, printed ephemera, website, and social media posts. The pairing formed a typographic system centered on contemporary type as its primary expressive tool. BRRR, with its angled terminals, subtly echoed the chisel-tip markers associated with street writing, while Riviera provided clarity and a contemporary neutrality. Together, they balanced expressiveness, legibility and a contemporary tone that reflected the core character of the bookstore.

This identity was discontinued in fall 2025, following a rebranding led by Paolo Proserpio.

On the website, BRRR and Riviera are paired with Nunito for the navigation menu.

Ugly Nails is a tiny branding project rooted in a conscious rejection of traditional beauty aesthetics.

The artistic, unconventional nail designs became the starting point for placing the project within the Pretty Ugly movement – balancing between ugliness and attraction.

The visual identity reframes “ugly” as a tool for expression, building a bold, uncompromising brand character closer to attitude and experimentation than to classic salon standards.

Designed in 2025 for the ceramic artist and educator Skander Zouaoui, this visual identity captures the elegant and collaborative atmosphere of his workshop located at Strasbourg’s Port du Rhin. The graphic identity is realized by Margot Cannizzo Lazaro and features a new logotype, a public signing on his workshop, and Riso printed communication supports.

The project is set in Large (designed by Alexandre Créquer) and Fluxisch Else (distributed by OSP-foundry), and was brought to life through Risograph printing by Pierre Faedi at Gargarismes. To ensure aesthetic continuity, the color palette builds upon the workshop’s initial graphic supports originally developed by Florent Vincente.

Brand identity and environmental graphics for Bottega, the mom-and-pop Italian café based in Crown Heights, Brooklyn. Pentagram partner Andrea Trabucco-Campos and team developed a new visual identity and signs with an inviting, dynamic, yet elegant attitude. Even in static form, the identity conveys an active space, constantly moving and changing, much like the diverse Crown Heights community that Bottega is now a part of.

The design uses Harber by Benoît Bodhuin, paired with Montiac by Fabiola Mejía.

Only Coffee Project is an Australian specialty coffee establishment in Sydney and Melbourne with a specific focus, an ever-evolving vision and an open brewing-laboratory setup. The business brews, serves and retails coffee exclusively, showcasing some of the best offerings from producers and roasters around the world. We were commissioned to develop a new visual identity to signal the coffee bar’s mathematical approach to brewing and to help it stand apart from Sydney’s crowded coffee landscape.

The visual concept emerges directly from the name – Only Coffee Project – which expresses an attitude of ongoing progression and a single, obsessive focus on coffee. We crafted the identity using custom-drawn letterforms and incorporated a distinctive letter Y that doubles as a universal visual device suggesting energy flow and direction. The brand colour blue is inspired by the phrase “blue-sky thinking” – an invitation to imagine and explore uncharted territory, provoking and stimulating innovation within the world of coffee.

The bespoke logotype moves between states of stillness and energised flow, mirroring a calculated approach to brewing that electrifies the senses and produces mesmerising experiences. The identity has helped establish Only Coffee Project as a convergence point for coffee lovers and positions the business as a generative space – part laboratory, part community hub — that continuously connects people through a single product: coffee.

Let’s act more beautifully!

It is the little things that are the most beautiful. Things you don’t need and absolutely want. When jewelry and flowers come together, a contemporary general store is created. Featuring finely curated favorite pieces. Small labels with a sense of aesthetics, a love for detail, and beautiful stories behind them. A space for artists and craftspeople.

A beautiful plot!

schöne Handlung is a contemporary store at Untere Bachgasse 1 in Regensburg, Germany. It was founded in 2025 by Hannah Rembeck and Alexandra Hummel.

Biscuiterie koi is an artisanal biscuit maker. In November 2025, they opened a pop-up shop at Mineral House in Hwasun-eup county, South Korea.

For their black-and-white identity they selected WT Bobine’s Bold weight, using it in different scales such as a big display sign on the shop window, and small poem-like inscriptions on the biscuit packagings.

Skall Studio is a Copenhagen-based clothing brand, founded in 2014 by the sisters Julie and Marie Skall. The new, current identity was created by Barkas. The logo appears to be custom drawn and is paired with HAL Timezone by HAL Typefaces and F37 Blanka by F37 Foundry, which are also used on social media.

From the Instagram post by Barkas:

Skall creates pieces with great attention to detail — and to the greater whole. The more you look, the more you see the craft and intention they put into every thread. To bring this perspective to life, we created a universe that rewards the curious mind. Playful details are woven throughout, and we’re excited to share a glimpse of what’s taking shape.

The brand Ace & Tate is using Waldenburg Condensed and Condensed Black for its 2025 Autumn/Winter print and web campaign, “Serious about Eyewear”. From the Ace & Tate website:

Everyone’s got that one thing they care a little too much about. For us, it’s eyewear. This season, we’re celebrating the obsessions that make people tick. Welcome to our show-and-tell of the quiet fixations, niche talents, and not-so-secret passions that say more than meets the eye.

Secondary text is set in Ace & Tate’s custom typeface Amper Sans.

Founded by Filipa Alves in 2022, Flórida Studio brings to life a cross-pollination of ideas between designers and makers, hosting a collection of handmade objects, home goods, apparel, vintage and art, alongside offerings in floral design installation and events. The brand reminds us that the creative spirit comes to life when you follow your heart while believing in the strength of collaboration.

Having known Filipa for over a decade, we were honored to help bring her vision to life — developing the brand from the ground up with a new identity, signage, creative direction, printed materials, and a custom e-commerce platform that captures the studio’s soulful, intuitive spirit.

Visual identity design for Maison Guinguet, a chocolate maker based in Duras, in the Lot-et-Garonne region of southwest France. Known for its orchards, vineyards, and culinary heritage, the region is central to the brand’s story, from its origins in prune production to its evolution into artisanal chocolate. The identity reflects this local savoir-faire and the gourmet culture of the area.

The branding was designed by Plus Mûrs. The logo and the branding are set in Romie Regular (designed by Margot Lévêque).

A minimalist corporate design was created for Galerie Kaufmann in Hamburg that leaves enough space for the exhibited art. The main element of the design is a fine grid of lines based on the gallery's shop window front. The typeface International Edition complements this minimalist design with its rounded edges and sleek, modern look.

Visual identity for Supernormal Central, a café with selected coffees, natural wines and an honest product kitchen in Münster, Germany. The art direction by Nicole Royla makes use of Baustraße – by Fantasia Type – as a typeface that defines the visual identity and appears on menus, labels, flyers and signage.

Comptoir is a custom typeface in three weights and a set of pictograms developed by Calame.Bureau for Comptoir des Cotonniers.

In the midst of rethinking its positioning and visual identity, French fashion brand Comptoir des Cotonniers wanted to revamp its logo and have a custom typeface. Continuing on from the previous logo, the typeface draws its inspiration from the canons of Swiss typography, but also from geometric canons such as ITC Avant Garde Gothic. Each font is designed for a specific use and scale, and is accompanied by a set of pictograms. The aim is to create a tool for the brand that is both versatile, universal, and has a strong personality, with original details and impeccable legibility.