A new visual identity made by Australian based Studio SPGD for SBW Furniture, using Lausanne (designed by Nizar Kazan). The logo seems to be based on Bebas Neue (designed by Ryoichi Tsunekawa).

Habitual Goods: Goods designed and crafted for use in your everyday life. Habitual Goods is based in Christchurch New Zealand. All wares designed and produced by Habitual Goods are designed with the end-use in mind, using the best materials and local craftspeople.

The design for Habitual Goods pays homage to mid-century danish furniture stamps while keeping the design minimal and also grounding it in New Zealand with the use of the angular font ABC Prophet (Dinamo), a design based on Joseph Churchward’s Churchward Georgina.

Attached to my dad’s Milo Baughman No. 951 chair, ca. 1975.

The Thayer Coggin furniture company had various labels for their Milo Baughman line over the 1950s–2000s. This label was used in the 1970s and ’80s.