The image shows a detail of the Porsche Taycan by Fabian Bergmark Näsman.

Porsche SCOPES is a multidisciplinary and global platform and festival series by car brand Porsche, aiming to connect diverse pioneers from the fields of design, art, music, tech and social.

The campaign typography for their Stockholm edition, held in May 2024, pairs DaVinci by Virgile Flores and ABC Diatype by Dinamo. The two are supported by Editorial Old from Pangram Pangram.

M1 Momentum is a bi-annual publication for auto enthusiasts, celebrating the very best of M1 Concourse in Detroit, Michigan. Shown here is issue 3 from fall 2023.

Peter Allen used F37 Judge to create impactful typographic spreads. Clean layouts paired with high-fidelity imagery of sports cars are complimented by headlines set in all caps.

Offset lithograph print, 39¾″ × 29½″

A late addition to the series of Porsche posters using Folio, designed in May 1970 by Erich Strenger. It features actor Steve McQueen, who starred in Bullitt in 1968 (in a Ford Mustang). In 1971, moviegoers would see him as Michael Delaney, race driver for the team Porsche in Le Mans.

While “McQueen” and “Porsche” are set in caps from Folio breit halbfett (Medium Extended) and the list of victories in the breit mager (Extended) – with the alternate straight-legged R – “drives” is something else, possibly Akzidenz-Grotesk Extended.

Source: sports.ha.com Heritage Auctions. License: All Rights Reserved.

Weltmeisterschaft 1963. Design by Strenger (Dec. 1963)

Of the posters published by Porsche in the 1960s, many feature Folio as the main typeface. Folio, or Folio-Grotesk, was designed by Walter Baum and Konrad F. Bauer and released by the Bauer foundry in Frankfurt/Main, starting with the schmalfett (extrabold condensed) in 1956, and ending with the breit leicht (wide light) in 1969.

The predominant style used on the posters is the breit halbfett (Medium Extended), first cast in 1959. This style was available as foundry type in sizes up to 60 pt. It looks like this didn’t cut it for the Porsche designers: several posters show letterforms that are much bigger, and appear to be drawn or cut by hand, introducing small deviations in the way the curves and counters are shaped. Apart from the size, working with photographic or manual enlargements and paste-ups also removed any limitations in regard to spacing: letters and lines are often tightly set, something that would not have been possible when working with type directly.

Most of the shown posters are works by Erich Strenger, born 1922 in Bad Canstatt, Stuttgart. In 1942, while studying at the Stuttgart Academy in the class of F.H. Ernst Schneidler, Strenger was drafted to fight in World War II. He was taken prisoner and had to stay in Russia till 1949. Soon after he returned to his hometown, he met Richard von Frankenberg (1922–1973) who was busy establishing Porsche’s marketing department at the time. Strenger started designing posters for Porsche in 1951, and became a long-time contributor to their Christophorus customer magazine which Frankenberg launched in 1952. Strenger retired in 1987, and died in 1993. In 2017, Delius Klasing published a monograph edited by Mats Kubiak, titled Erich Strenger und Porsche: Ein grafischer Bericht. See more Porsche factory posters in Kevin Pickell’s vast collection at scale18.com.

Source: vintageautoposters.com License: All Rights Reserved.

European Hillclimb Championship 1961. Design by Strenger, showing a Porsche RS-61 driven by Heini Walter (Dec. 1961).

Source: early911.se License: All Rights Reserved.

Europa-Rallye-Meisterschaft 1961, won by Hans-Joachim Walter in a Porsche 356 Carrera Coupé

Source: supercarnostalgia.com License: All Rights Reserved.

Großer Preis von Frankreich (1962). Folio is here used with its alternate straight-legged R – see the default form in the poster for the Europa-Rallye-Meisterschaft 1961 above.

Source: supercarnostalgia.com License: All Rights Reserved.

Grand Prix de France 1962, won by Dan Gurney in Porsche 804

Source: vintageautoposters.com License: All Rights Reserved.

Sebring 1962, featuring the Abarth Carrera, shown leading the Porsche 718 RS-61. The smaller text here is set in Akzidenz-Grotesk.

Source: fineart.ha.com Heritage Auctions. License: All Rights Reserved.

Europa Bergmeister 1963, showing a Porsche 718 Spyder and mentioning Edgar Barth and Herbert Müller. Design by Volz (Oct. 1963). Note the custom hairline hyphen, a frequently used device (see also the Europa-Rallye-Meisterschaft 1961 poster) that allowed the designers to show the type very big and still adhere to the German spelling rules, without letting the hyphens clutter the layout.

Source: vintageautoposters.com License: All Rights Reserved.

Daytona 24 Hour Race and Sebring 12 Hour Race 1967

Source: vintageautoposters.com License: All Rights Reserved.

1000 Kilometer-Rennen Nürburgring 1969. Design by Strenger with a photo by Julius Weitmann, featuring the Porsche 907 and 908, and Folio, again with the alternate R (July 1969).

Futura Display for a poster celebrating Porsche’s continuous class victories at the 24 hours of Le Mans between 1950 and 1956, and mentioning race drivers Richard von Frankenberg and Count Berghe von Trips.

Lemans70.com is a website to commemorate the 50th anniversary of Porsche winning their first 24 Hours of Le Mans title in the 917 in 1970.

From ramp.space:

One year ago, Crazy about Porsche went online: A young community platform for which the publisher and ramp editor-in-chief Michael Köckritz and his team are curating the best stories and pictures from the Porsche world with a greater view of the context in which the Porsche brand is experienced as relevant and stimulating. In the context of people, events, sport, culture, fashion, architecture and design, Porsche has become a way of life.

After the successful first year, the best pictures and stories appear in a 448-page coffee table bookazine. A mix of book and magazine, large format, embossed for a premium look and with four different cover versions. It is more art than it is a car book.

An unconventional, creative, wild remix that fits in perfectly with the brand’s timeless rebellious attitude to life and doesn’t just rock hardcore Porsche fans.

The typography pairs Sequel 100 Wide and GT Super Text.