Otherly is a dairy-free chocolate brand from Edinburgh that uses oatmilk in place of traditional dairy. Rather than leading with functional benefits, the brand positions itself as a celebration of individuality and differences.

Designed by Glasgow-based Freytag Anderson in collaboration with Brooklyn illustrator Tomi Um, the identity centers on fantastical, illustrated worlds populated by quirky characters. Each flavor variant features distinct settings—from underwater realms to outer space, the jungle, beach, moon, and city—where no rule is followed and logic can be broken.

The wordmark uses OH no Type Co's Irregardless, a sans serif with irregular details that mirrors the brand’s off-kilter personality. Obviously serves as the secondary typeface across the packaging and brand system.

Tomi Um’s illustration style dominates the packaging, creating immersive, whimsical scenes printed on home-recyclable wrappers. The design extends across the full brand experience including website, motion graphics, and social content.

The project received a Wood Pencil at the D&AD Awards 2024 in the Packaging Design category.

Design applied to an advent calendar

A photographic monograph of Russian artist Anatoly Zverev, designed by Konstantin Eremenko, using Brioni Sans for the titles and the serif version of Brioni for the smaller text, and subheads. The book has been awarded at the D&AD Awards 2019 (Wood pencil), Type Directors Club Tokyo, 2019, and European Design Awards 2019 (Silver).

Poster printed in a limited edition of “precisely two”, by Michael Johnson for the D&AD/50/Auction.

From the johnson banks blog:

We spent a lot of time over the summer thinking of great examples of creativity, and how that could come together in a design. Eventually we realised that describing great examples of creativity was, in a way, more interesting than merely showing them.