This is a T-shirt design concept by Jose Manzo for The Petal Connection, a non-profit in Roseville, CA that donates flowers to hospice patients in the Placer County area. Jose Manzo is a freelance designer based out of Sacramento, California. The tee uses fonts Lone Pine (by Hoodzpah), and BN Scouts Hand (by Brandon Nickerson) and features a retro, almost Woodstock Festival meets Precious Moments (am I right or am I wrong?) 1970s bird illustration.

Kanna is a hypothetical line of products targeted for recreational cannabis markets. It aims to offer California customers a luxurious and unique cannabis brand experience.

The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.

Thema is used for the identity and has been modified with a stencil-like appearance. The individual product names (Alce, Toco, Hope, Lori) are in SangBleu Sunrise, with Freight Italic used for the description. Smaller text like the weight specification is in Suisse Int’l.

This is a fictional design project for Package Design 1 class at ArtCenter College of Design. Please do check my website or Behance for further details.

Art Direction: Yi Mao. Styling: Charlie Sin & Yi Mao. Photography: Charlie Sin.