Entrance to the company’s location in Civita Castellana, Italy. The accompanying handwriting font is PT Script Fog.

The.Artceram is an Italian manufacturer renowned for its bathroom furnishings. TheMix, designed by LucasFonts, is used in its logo. Introduced in 2014 as part of a major overhaul of the whole brand, the logo has become an integral part of the company’s identity.

The typeface blends in well with the vibrant yet elegant exhibition stands on which the products are displayed. The company successfully combines traditional craftsmanship with a modern, fresh aesthetic.

the.artceram exhibiting at Cersaie, the international exhibition of ceramic tiles and bathroom furnishings

2013 product catalog ft. Helvetica Condensed and ITC Avant Garde Gothic

Exhibition stand

Exhibition stand

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Show room at Cersaie

The logo displayed in front of the factory in Civita Castellana

Source: www.instagram.com Hatria. License: All Rights Reserved.

Omnes is the branding typeface of Hatria, the Italian manufacturer of bathroom ceramics and sanitary ware. Do we mind seeing our creative product associated with toilets? Not at all! Much like fonts, they are a very big deal in human innovation that we all take for granted.

Many users of Omnes opt for weights from the bolder end of the family’s range. We get it: that’s where the typeface’s characteristic roundedness comes into its own. Not so with Hatria. Their visual identity is fully committed to the elegance of Omnes’s airier weights, which are a great match for the award-winning industrial designs.

The responsible agency, Milan-based Hangar Design Group, uses Omnes throughout the various formats of the corporate communication, starting with the logo in all-caps Omnes Light. Hatria’s website, social media graphics and product catalogs primarily rely on the Condensed width, for headlines and body copy, and in Extralight to Medium weights. When a title really requires more emphasis, they reach for the Semibold.

You can see more of the stylish WCs, lavatories and bathtubs made in Italy at the trilingual hatria.com. Omnes is available from Darden Studio.

Source: www.instagram.com Hatria. License: All Rights Reserved.

Source: www.instagram.com Hatria. License: All Rights Reserved.

Source: www.instagram.com Hatria. License: All Rights Reserved.

Source: www.instagram.com Hatria. License: All Rights Reserved.

Source: www.instagram.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

The website is available in three languages, Italian, English, and German.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Cover of Hatria’s 2025 product catalog

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

Catalog spread for the Tecna series of WCs and bidets with available options for the finishes

Source: www.hatria.com Hatria. License: All Rights Reserved.

Source: www.hatria.com Hatria. License: All Rights Reserved.

In this project of visual poetry, the poems focus on the idea of buccality – oral health and mouth pleasures, making use of the three-dimensionality of space and highlighting its visual and poetic aspects, which emphasize the multiple meanings and uses of the word mouth.

Kohler’s Bold Look Starts with Avocado, the “go-with” Color. […] Kohler of Kohler, the Bold Look for ’67 […] (kitchens, too!)

Magazine ad by Kohler Co., featuring Caslon Rounded aka Old Bowery and a version of Cheltenham. Posted by @PulpLibrarian on the occasion of #NationalAvocadoDay.

SPGD was approached by United Products, makers of designful products for wet areas, to refresh their brand identity and collateral:

This required typeface exploration, animation, printed and digital documents that would unify the vision and aesthetic that United Products needed to portray.

The concept was to find the balance between sleek and playful. The documentation needed to be practical in its legibility whilst adding a little bit of personality and traits the various designers express through their work.

We started by creating a wave animation that was fitting to bathroom products. This was made to move like water but textured like liquified porcelain.

Visual identity, posters, communication by Melbourne-based SPGD. The project is using Lausanne by Nizar Kazan.