Identity and communication of Espai Tactel Toormix, the new art, reflection and design space created in a joint effort by the Espai Tactel gallery and Toormix, located in the workshop space of the Toormix studio in the Gracia neighborhood of Barcelona.

The identity plays with the idea of the joining of the two teams. A stroke that links both initial letters T through a gesture in the form of the letter E that is differently shaped in every design.

During the design process, the proposal evolved with each and every communication material, from signage and press releases to stationery and posters. The result is a flexible identity, complemented by the use of the characteristic Trash (available from Bruta Types). The more subdued Aperçu (Colophon Foundry) is used for counterbalance.

Espai Tactel Toormix is an opportunity for reflection and experimentation. That is the reason why we align the mission of this new space with a personalist yet flexible and experimental communication while placing great importance on the typography selected. An exercise that allows for infinite possibilities for the evolution of the code while maintaining a coherent identification through a clear and recognizable brand.

The full case study can be found at toormix.com.

Poster for the first exhibition, Secret Diaries.

Poster for the second exhibition, The shortest lines go for a walk.

Poster for the third exhibition, Dobles.