TT Trailers is used in packaging design for the Gruvi ice cream bar by Sammontana.

Auge Design –

chose the product name thinking the different tastes of the ice cream as a groovy beat. The logo design, the typography, the shooting art direction, they all express the idea of movement and the exuberance of the ice cream and its contrasts. Smooth colors on the background and a “soft touch” finishing for the pack oppose a bold blue (brand color) typography, a catchy type and a high-contrast photography. The result is a striking pack that embodies the essence of the ice cream and that feels as inviting as its content!

We gave birth to a whole product identity through the creation of naming, the logo design, the shooting art direction and finally the packaging design of this new creation by Sammontana: UAU! An ice-cream with a high-protein and low-calories recipe, tasty as always but lighter than ever.

A levitating ice-cream ball visual narrates the lightness of the product in a self-explaining manner, while a white and pure typography plays around the packaging, contrasting with the pastel colours of the backgrounds. Every element of the design reflects aspects of lightness and taste, from the chromatic choices to the light typographic approach.

Lightness and taste of the product are exalted by the photographic art direction choices adopted in the packaging design development, while the sophisticated colour palette used conferred it a contemporary and international look.

The playful approach of the naming is an unexpected communication choice in the Italian packaging scenario. — Auge Design

Alias Elephant is used throughout, apart from the exclamation mark of the logotype, and the flavours which are set in Ball Pen.