ComicsCarToon in use for a sweepstakes advertisement, with “free” utilizing two uppercase E’s where they shouldn’t be. Oops!

“The Pagemaster” appears to be loosely based on Bradley.

Omnes is the primary typeface of Yoplait Ireland, a franchisee of the world’s largest yogurt brand.

Yoplait features Omnes Bold to spell out the qualities of their fruit yogurt: “joyful”, “tasty”, “yummy” – always built around a custom drawn y, which loosely follows the rounded design of Omnes. This letter also serves as container for fruit imagery, and is the key visual on the packaging.

Other members of the Omnes family by Darden Studio – including lighter weights and italic styles – are used for the packaging design and in social media graphics. Here, Omnes is paired with various informal brush script styles, some of which are from Organika (Mika Melvas) and Blog Script (Sudtipos).

Various styles of the Omnes family in use for a sweepstake campaign by Yoplait

Omnes and Organika on a pack of four yogurt pots. The Yoplait and Yoplus logos are custom.

For another sweepstake campaign, Omnes was adopted to resemble neon tube lettering.

Omnes in use for a recipe shared on Yoplait’s social media channels

Davison Carousel in chromatic use for a 1965 ad for Sta-Puf fabric softener and Sta-Flo spray starch by A.E. Staley Mfg. Co.

Founded in 1898, A.E. Staley Mfg. Co. became one of the largest processors of corn in the United States. In addition to Sta-Puf and Sta-Flo, the company also produced other famous food and household brands including Cream Corn Starch, Staley Pancake and Waffle Syrup, and Sno Bol toilet bowl cleaner. The food and household brands were sold to Purex Industries, Inc. in 1981.

Sweepstakes ad by Birds Eye, “the official training table vegetables of the National Football League”, from October 1966. The chubby letterforms in the speech balloon come from West Bubble Gum Blockshadow. “A great trip …” is set in another face drawn by Dave West for Photo-Lettering, Inc.: It’s West Kerpow, which has been revived by Bob Alonso under the name Shazam.

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