Packaging design for Xochi Prebiotic Agave Soda made with 100% natural ingredients, respecting the traditions surrounding aguamiel.

The concept aims to capture the essence of Mexican cultural elements and create a brand identity that pays homage to its vibrant heritage from a contemporary point of view. We drew inspiration from the streets, using a wide range of references such as local signage, festive traditional costumes, decorations, flowers, and everyday graphic expressions.

We wanted the cans to feel like a celebration of Mexican culture from a pop perspective, where colors are vibrant and typography is bold, oversized, and playful.

Drawing upon the rich heritage of Jalisco’s agave craftsmanship, ALMAVE infuses centuries of distillation artistry into each bottle of their non-alcoholic Blue Agave spirit. With Iván Saldaña's expertise and Lewis Hamilton's passion for greatness, the brand blends tradition and innovation to create a revolutionary product.

Almave’s brand identity was designed by Industry and Oscar Olivas in collaboration with Copper and art direction from Marrufo. It uses TT Norms (logo and headlines) and Bastardo Grotesk (body copy and social media). The accompanying serif is unidentified. [edit: it’s GT Alpina, see comments.]

The logo is based on TT Norms Black with a bevel effect.

OAX Original is a collaborative artistic endeavor presenting the distinctive flavors and raw beauty of wild agave through three limited-edition expressions: Arroqueño, Tobalá, and Tepeztate. Each of the unique mezcales is made from agave plants found in the semi-arid Central Valleys of Oaxaca, which average 12 to 25 years to reach maturity.

Branding designed by Bardo Industries using the TWK Everett typeface by Nolan Paparelli.

Still from the OAX Artists Series video about Pedro Giraudo

Still from the OAX Artists Series video about Pedro Giraudo

The Agave Plant for Product Design is a book that is a close documentary of Esther Toledano lamps work, a product designer who created a set of customisable lamps made with different agave plant-based recycled materials, and inspired by the ancient techniques used by the communities that have worked with the agave for centuries.

The research and development of that work is beautifully shown in this 200 page hand-bound book, by designer Cam(ila) Rivero-Lake. For the typography, Camila chose Grifinito for the headlines, Univers and Inconsolata for texts and captions.