Aeonik is the brand typeface on the poster, exhibition materials and social media imagery for the concept store of the Romanian Design Week. The store hosts a social and co-working area designed to bring ideas and people together, along with a range of design brands and pop-up stores, which represent, promote and sell a total of over 100 Romanian designers and artists.

The theme of the Romanian Design Week 2020 was “Change”. My poster design shows the letter C against a grid. The top half of the letter is from Robert Slimbach’s Adobe Garamond (1989), a revival of old-style serif typefaces from the 16th century. This is contrasted with an extrabold weight from a modern sans serif, Julieta Ulanovsky’s Montserrat (2011), which is used for the bottom half. The word “Change” in the top left corner is set in New Alphabet, a futuristic face designed by Wim Crouwel in 1967.

The printed poster on display during the Romanian Design Week 2020.

We have created a series of posters for Change – Anomaly of Transformation, an exhibition for designer and artist Vlad Neuman shown at OM – Objects and Moods Gallery in Bucharest, as part of the Romanian Design Week.

This new exhibition showcases an abstract approach to fashion sculptures, transporting you to an eerie botanical world. Here, raw shapes and materials create new forms of fashion.

What we like most about this project is that our process was very experimental and playful, just like Vlad’s process of shaping the sculptures. Without an end product in mind, we let the process and the exploration guide us towards its final form.

For the posters, we chose Aktiv Grotesk as the only typeface. For the big headlines we used Aktiv Grotesk’s Medium weights and for the secondary text, the Regular.

Mockup view of the posters as shown in the city.