Elisa Gyssels developed the visual identity for Connessioni estetiche (Aesthetic Connections), a collective exhibition at Sala San Leonardo in Venice, Italy. This included the design of the identity system, posters, flyers, and wayfinding.

The main challenge was to promote the exhibition without featuring any individual artwork, given the show’s collective format. The identity is built around abstract calligraphic strokes and typographic compositions in Redaction. The color palette draws inspiration from the muted tones of the Venetian Lagoon.

Brand identity for McArdle Doyle, a Dundalk-based engineering practice offering concept-to-completion design and project management services to the retail, petroleum, commercial, industrial and residential sectors.

The basis of the developed identity originated from an early concept of ‘Understanding & Defining Space’, the idea of visualising and planning for large, complex spaces, such as the petroleum sector, the companies main area of expertise. This concept was carried through the identity with the inclusion of blocks of colour and staggered imagery, which are representational of spatially viewing an area from above.