Homepage.

Lilly's use of Sausage for a plant-based food maker must be the opposite of an LTypI. The highly saturated colours are a break from the norm in this market place, but really work, complementing the vibrant hues of the food photography.

In addition to Sausage, the website uses a range of other fonts, including Roc Grotesk (body copy, plus a Wide weight for the top menu) and Cooper Black (footer menu, among other places).

The Lilly’s logo is based on the caps of Sausage, with increased letterspacing and a raised apostrophe.

The newsletter overlay combines “subscribe” in Sausage with a second call to action in Monotalic. The text here is rendered in Catalpa, with UI elements labeled in Bicyclette. In the background, all-caps Cooper Black for the footer menu.