DDBBMM—

Seongbuk Children's Art Museum is a place where you can enjoy the formative elements and new senses of art. The basic shapes that are most commonly seen in everyday life, such as triangles, circles, and squares, expand from flat to three-dimensional, as children's dreams grow. Each shape represents the first consonant of each word ‘Seongbuk’, ‘Children’, and ‘Art Museum’.

Alias AnoAngular and Ano are used for main branding and headline text, with a matching Korean language type.

Dada Factory was a large participative project of the Seongbuk Children's Museum. It was conducted in 3 stages: "Playful Thinking" (camp), "Play-Logue," (Education), and "Play-Ground" (Exhibition).

The graphic objects created for the campaign are multiple with Monaako used for posters, in situ signage, various external promotional objects such as flyers, web banners and images for social networks. Supporting typography is set in LL Brown and a yet unidentified typeface was used for Korean texts.

Lee Yunho of Seoul-based Kimgarden Studio wrote:

The visual concept of the Dada project was to make reference to paper cutting and collage, which were popular media of the Dada period. The scissor cut impression of Monaako Script was a perfect match.