A Festive Tale is a short film created by François Larpin for &Daughter, the British womenswear brand. Written and directed by Larpin and starring Elfie Reigate, the film was produced by Voodoo Pictures.

The chapter title cards punctuating the film were designed by Alan Madić, set in an early version of Initiale Display. The small body text is set in Alte Haas Grotesk Bold, in all capitals.

Hurry Up Chicken Butt is a fast-paced, “hot-potato” style kids game. It was designed by game designer Elan Lee and produced by Exploding Kittens. Both the box and the promotional video use the Cafeteria typeface by Frere-Jones Type

Get ready to jump up and get silly with Hurry Up Chicken Butt! Shake the Chicken to reveal your wacky activity, then perform it quickly before passing the Chicken Shaker to the next player. But watch out—if the timer goes off while you’re holding the Chicken, you’re out! This game is fast-paced, unpredictable, and guaranteed to get everyone laughing.

Ivy DF is used in Redken’s commercial for their Acidic Bonding Concentrate Leave-in-Treatment, starring singer and actor Sabrina Carpenter. The supporting upright style is some Didone.

Many Danes believes that wind turbines spoil the country’s beautiful landscapes. To challenge this view and inspire a conversation about what true beauty means in the face of environmental change, energy company Andel launched “Danish Beauty Remastered” – an art collection reimagining how we see and value the Danish landscape.

Bolt homepage

Gamay serves as the brand typeface for Bolt and Plenty.

Bolt is a Belgian supplier of green and locally sourced energy. In 2025, the company launched their new cooperative, Plenty. On this occasion, Bolt commissioned design studio WeWantMore from Antwerp with a new visual identity that encompasses both enterprises.

The clear-cut sans by Darden Studio plays a center role in it: Gamay is often used in all caps from one of its bolder weights, for example in billboards and online campaigns. On the two websites, boltenergie.be and plenty.be, it features in various styles, from the Book Italic to the ExtraBold. Gamay makes for impactful headlines as well as for crisp body text, and looks good in both the French and Flemish language versions. It’s supported by italic styles from Dave Rowland’s Gelica.

“Know where your electricity is coming from”

Video ad for the Plenty cooperative

Selection of social media posts by Plenty

Flemish version of the Plenty website

French version of the Plenty website

The logo of Cosco Kids uses Omnes by Darden Studio.

Cosco is a brand for strollers, car seats, high chairs and other gear for babies and toddlers. Founded in 1935 as the Columbus Specialty Company in Indiana, it was acquired by Dorel Juvenile in 1988. In 2023, the manufacturer decided it was time for a rebrand:

One of the first elements to get a refresh was our logo. The old logo was dated, and lacked the motion that’s inherent to our redefined Brand DNA. As we thought about the brand’s visual language, we realized we needed something more substantial to command attention and step forward, away from any background graphic noise. And just like that, Cosco became Cosco Kids™.

The logo is at the center of the new identity. The wordmark is based on Omnes’s Bold weight, with various small adjustments, like a narrowed o. Letters are twisting and turning, to visualize the desired motion. “Kids” is added on a curved baseline below, dropping the i dot. The two words are held together by a thick outline in a shade that is dubbed “pirouette purple” by the designers.

The brand typeface that accompanies the logo in Omnes is Plau’s Vinila.

The introduction video for the new identity features an animated logo evolution, leading up to the new one in Omnes. The slogan “Together, we’re the village” is shown in Vinila.

The Cosco Kids product range

Video ad

Handsome Brook Farms partnered with Redscout to bring joy, clarity, and purpose to the egg aisle, creating a brand that leads with its values and celebrates its pasture-raised spirit.

Redscout selected Krana Fat by Schick Toikka for its bold, lively personality. Balancing prominence and warmth, the type helps Handsome Brook Farms stand out on crowded grocery shelves while staying true to the brand’s organic, ethical roots. Its rounded, slightly quirky shapes reflect the farm’s values: natural charm, genuine character, and a joyful break from industrial food production norms.

Paired with hand-made illustrations and a lively color palette, the typeface helps the brand open a new chapter with warmth, confidence, and joy.

Branding agency Chapoo from Antwerp created the identity for the joint venture between Umicore and Volkswagen’s battery maker PowerCo. The corporate identity makes heavy use of the typeface Purple Haze by Font Spectrum, adding some custom icons and animations to the variable font.

The logotype of ionway is a mixture of a Purple Haze-like i with the rest of the word set in FF Mark Heavy by Hannes van Döhren and Christoph Koeberlin. FF Mark also does the heavy lifting in print materials. On the ionway website, however, the typeface has been replaced with Open Sans, while Purple Haze is used for titles. Readers can speculate themselves why this might be the case.

The typeface creates a futuristic look that fits the scientific and progressive targets of electrifying our private and public transport systems. The name “ionway” is a combination of the raw battery material and the company’s end goal: thanks to high-performance lithium-ion batteries, travelling with significantly lower CO₂ emissions.

Annual report for 2023 with a festive cover featuring Purple Haze

Custom animated icons, made by the Antwerp based branding agency Chapoo

The logotype with an i built from intersecting circles similar to the ones in Purple Haze. The rest is set in FF Mark Heavy.

Construction sketch for the logo

An overview of the brand guidelines

“Go Psycho with Elvira!” was a promotional campaign that ran from 1989 to 1990 to promote PepsiCo’s Mug Root Beer and Slice soft drink brands. The campaign involved a contest to “win a party with Elvira at the Bates Motel, Universal Studios Hollywood”, as well as Elvira cups sold by the fast food chain Wienerschnitzel.

The campaign’s slogan uses Bordonaro Vampire, which is also used in Wienerschnitzel’s television ads.

For more info, see Yester Year Retro’s article.

Screenshot from a Wienerschnitzel television ad

Glow-in-the-dark cups

Another style of cup, dated 1990

A Girl in Capri fragrance by French fashion house Lanvin conveys the carefree atmosphere of Mediterranean summer holidays. It’s the scent of playful, daring femininity, where citrus and bergamot reign supreme.

Golden Plains, created by BLKBK, used for both the bottle’s logo and packaging, beautifully reflects the essence of the fragrance. The font is defined by lighthearted strokes and imperfect contours, bringing to mind the authenticity of a handwritten note or a casual journal entry. This informal elegance tells the fragrance’s story – walking under the Capri sun, feeling the sea breeze, and reveling in the scent of fresh citrus fruits.

The pairing of Golden Plains with the modern sans-serif typography of the Lanvin logotype adds a layer of sophistication to the design. The script’s curves balance the more structured elements of the logo, emphasizing the fragrance’s dual nature: youthful spontaneity and quiet luxury.

Identity, out-of-home campaign and exhibition design for The World of Tim Burton at the Design Museum in London.

This major exhibition celebrates Tim Burton, the visionary behind iconic comically grotesque and endearing misfit films, showcasing his artistry across illustration, painting, photography, and writing. Featuring works from his personal archive, the exhibit spans Burton’s creative journey from childhood to today, exploring recurring themes and characters in his art and films.

The identity weaves a custom version of BST Spyre Epoch, designed by Jack Niblett from British Standard Type, with original Tim Burton drawings, and a measured perspective warp to the internal captions and panels.

The Fantanas have appeared in commercials promoting the Fanta brand of soft drinks since June 2002. The latest incarnation from 2017 used the slogan “Be more than one flavor”. The typeface chosen for this campaign is Jabberwub (Sentinel Type, 2008), used with its contextual alternates that produce a bouncing baseline.

Production by The Lift. The animated end tag was created by Curtis Back at Timber.

Heydays have designed a campaign for the Norwegian home appliance company Wilfa, launching a new line of coffee makers. The ad uses the Light and Book weight of Store Norske Geita, from Skriftkompani.

Titles, posters and credits for Dopamina, a fashion film directed by Nico Corvino and Sofia Tormenta for the Sabrina Ol brand in Mexico City.

We chose Monjiro for the title due to the its nature – hard to read, but fluid. And we used Serial Typewriter Compressed Emboss for the text, trying to simulate the emboss effect on metal. Both typefaces work really well with metal texture and low-contrast colors.

During a brand activation, Nubank brought Leslie David Baker to Brazil to star in an advertising film. In the story line, he moves to the country for retirement but ends up diving into entrepreneurship. That's how the “Planos no Papel” stationery came to life, later materializing into a pop-up store. Influenced by the character’s life, including jazz and bossa nova, the visual identity took shape. The event’s giveaways featured illustrations highlighting the balance between relaxation and work.

As Leslie himself would say: “a bit of work and a bit of rest.” To reflect this balance, we chose two main typefaces for the project: Ferpa, from the Brazilian foundry Typeoca, with its sharp edges and serious serif representing the work ethic, and Minute from PintassilgoPrints, mimicking a handwritten note, capturing the relaxed vibe of vacation.

Principal Studio has redesigned the website and identity for L’ÉLOI, a production company in Montréal. They have used Review from Commercial Type and Store Norske Skandia from Skriftkompani. L’ÉLOI describe themselves as “a production company representing some of the world’s most progressive image makers. Our curated teams (...) create high-impact visual content that resonates with audiences worldwide.”

Every year, the MTV VMAs (Video Music Awards) stake a claim as the ultimate anti-academy awards, with a colourful night of jaw-dropping performances watched by a vast global audience. From Britney’s serpentine co-star to Ye’s infamous interruption, headline-grabbing moments play a key role in VMAs folklore. The branding follows suit, with MTV’s archetypal, in-your-face attitude shouting louder than other awards. For 2022 and 2023, MTV invited Studio Dumbar/DEPT® to create a campaign identity encompassing motion design and social media visuals.

For the type, Studio Dumbar chose Signs (by Swiss foundry Maxitype)—a chunky, spirited typeface that communicates with clarity whether static or in motion—combined with Selecta for the informative text displayed in compact sizes.

Description of the project by Campaign Brief Asia:

Ogilvy Singapore and Artotel Group have come together once again to make a bold step towards redefining customer loyalty in Southeast Asia’s hospitality landscape.

Every hotel chain, minor and major, has a loyalty program with multiple tiers of membership. And every single one offers the same kind of rewards such as complimentary breakfasts, free room upgrades, late check-in and check-out privileges, priority bookings – the list goes on.

Artotel Group, a major hotel chain in Southeast Asia, decided not to just add to the list. Instead, they added a whole new tier to their Wanderlust program.

Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything.

The campaign was conceived and designed by Ogilvy Singapore and produced by Sauce Universe. Weird Serif is used together with a yet unidentified sans.

Walmart’s Scoop Fall 2023 campaign was designed by SYLVAIN, using Romie by Margot Lévêque for the typography:

Scoop, an iconic and influential fashion institution born in NYC, is now in its revival era under the creative direction of fashion designer Brandon Maxwell. As a Walmart brand, Scoop can now truly embody the idea of making high fashion accessible.

Since 2009 Nerdo has been producing animations around the globe. From Nike to Netflix, from Red Bull to Pepsi to McDonald's. Many things have changed during the past 14 years, Nerdo’s people have grown bigger, taller and bolder, and that’s where they asked Parco Studio to give a hand with their new look.

Parco Studio designed a memorable website that reflects the essence of Nerdo’s agency using colors, typography, and graphics that align with their brand’s personality.
It showcases the animation portfolio, ensuring mobile-responsiveness and quick loadings. It features Nerdo’s best animation projects with detailed descriptions, visuals, case studies, and highlights the diversity of their work, from 2D and 3D animation to different animation styles.

Every single page is carefully crafted to match their new tone of voice and to communicate their work and their experiments. A website full of hidden messages and Easter eggs that will literally take you into their world. And a lot of moving stuff, of course.