Soft Communication supports organisations and companies in the development and implementation of discrimination-sensitive communication. Together with a network of experts, Soft offers communication, counselling and training for everyone who believes that a successful approach should include as many people as possible.

Behind the “Office for Sensitive Communication” are the two softies Lara M. Gahlow and Marcel Wicker. The author, editor and cultural manager and the journalist and communications expert have shared values, vision and humour for many years – and from now on also soft.

Studiokwi has developed the corporate identity, logo and style guide using ALT Maria Clara and ALT Riviera by ALT.tf.

Schütze Public Results is a Vienna-based communications consultancy. Founded in 2016, the company specializes in strategic communications, media relations, CEO positioning, and crisis communication.

Havas, one of the world’s leading communication groups has been rebranded with a new visual identity by Conran Design Group. The logo has been redrawn and a variable corporate typeface, Baikal from newglyph, has been chosen to support the new identity and to be deployed worldwide on all of the Havas agencies.

Conran Design Group describes the project as follows:

The refreshed Havas brand conveys positive movement and balances the premium quality and sophistication of the existing brand with a new sense of dynamism and modernity. A 25-degree angle signifies positive momentum; the angle stems from the marque but runs into the wider design system to provide a robust and flexible framework for brand expression.

TT Norms Pro was used in the branding of Intercom.

Intercom, Inc. is a software company that specializes in business messaging, providing businesses with a way to chat with their customers.

Between 2022 and early 2024, the Intercom website used TT Norms Pro in various styles. A second typeface used in this period (and before) was VC Honey. The rounded sans used for the logo appears to be custom(ized).

Future Nature is a new world communications agency with a focus on B Corp and responsible brands. While showing a care for the planet while avoiding any cliches A New Kind Of Kick created a logo around the idea of an invisible globe with the wordmark rotating around it.

The whole identity uses Maison Neue throughout. What we do today, effects our tomorrow.

The Farm is a digital communication agency specialized in cultural institutions. Among their clients, we find galleries, museums, but also great historical monuments such as Notre-Dame de Paris and artists such as the architect Jean Nouvel. Engaged towards a communication based on simplicity and radicality, The Farm wanted to show these aspects of their work in their new identity.

To rebrand their agency, The Farm collaborated with Label Famille, an interdisciplinary group of creators, whose diversity seduces clients for wide-range projects. Studio des formes, part of the group, was in charge of the graphic design of The Farm and expressed their work philosophy through a simple yet aggressive design principle. The whole identity relies on the polarity between black and white, a polarity that we find again in the contrast between the two fonts that were paired for this project: the elegant inscriptional Kessler from Production Type and the impactful and black Fivo Sans designed by Alex Slobzheninov. This contrasting duo illustrates the motto of the agency: “A simple digital agency for a hard culture”. While Kessler can refer to more classical aspects of culture, and mark it as a patrimonial legacy, Fivo Sans brings it back into the contemporaneity of a digital communication world where one needs to claim one’s place in order to be visible. Besides, the use of simple geometric shapes to illustrate or punctuate different quotes or information to posts on social media is also a means to evoke clarity, the one that comes with rational representation but also, with a lighting that makes all contrasts harsher. To shed light to make something visible, and at the same time also, to not hide anything.

Not a classic agency brochure, but a customer magazine about self-representation.

As a communication agency, Bruce B. wanted to go a different way: Not depicting what one does, rather conveying what one thinks. Therefore: a magazine concept for customers and potential customers, which should inspire and entertain. Relevance through content. An example of the mindset and method of the agency. Self-representation, which boldly plays the game.

Bruch—Idee&Form:

Quer kommuniziert is a holistic communication studio with a strong focus on strategy and content. The brand name as well as the work and philosophy of the studio were the starting basis of the new corporate identity.

Bruch—Idee&Form decided to put the content in the center of the new branding system by arranging and emphasising text to create a characteristic visual style.

In contrast to the clear and graphical use of type the gentle color palette gives the branding a friendliness and communicates the variety of the studio’s portfolio.

Ordkraft (“word power” in Norwegian) is a communications agency. The paragraph of consultant bloat is reduced to saying "Ordkraft is communication that works", thus demonstrating the value of good communication.

Specialized in communication and brand development Baker builds and redesigns business brands. On the firm’s website its work and philosophy is presented combining Miller Display for headlines, section headings and quotations with Georgia Pro for continuous text as well as Graphik in different variations for the rest like headings and navigation.

Comunicas is a magazine about creativity and trends in marketing and communications. 

Toko:

Identity and logo design for Host, Australia’s largest independent communication agency. Central in the logo is the “coat of arms” (compulsory element from previous identity) which represents the “Host”. Around it are the individual letters, a symbolic reference to Host’s collaborative approach and it’s broader philosophy. Besides the logo, the visual identity comprises out of multiple patterns and a suite of energetic colours representing the independent studio culture and it’s individuals.

“Transformation Projects is a partnership founded by two charismatic and active individuals who produce events and communication plans for a wide variety of clients in the social and cultural sectors. Their identity and website were designed to reflect their outgoing character, their creative and wildly fun productions, and the dynamism and scalability of the services they offer.” — Fivethousand Fingers

I am more impressed with the logo for this firm than its website (which relies on poor freebie webfonts and typography that could use refinement), but I’ll give the web design some credit for its color and whimsy.