Pioneered by Letraset in 1961, dry transfer lettering (AKA instant lettering, rub-on, rubdown, or press type), empowered designers (especially amateurs) to cheaply and quickly set type without needing traditional type or composing equipment. Other manufacturers include Abifol/Jürafix/Typofix (Typopress), Alfac (Decadry), Artype, Chartpak (Velvet Touch), DYMO (Transplus) Formatt, GeoType, Mecanorma (Normatype), Prestype, Rapitype (Graphic Systems), Typophane (Deberny & Peignot), and Zipatone.
