German design journal Gebrauchsgraphik was founded in 1924 by Hermann Karl Frenzel. Eberhard Hölscher edited the periodical from 1937 to 1944 and again from 1950 until his death in August 1969. Since 1927, Gebrauchsgraphik was published bilingually and with the English subtitle International Advertising Art.

This issue from 1958 comes with a cover designed by Wolf D. Zimmermann. He repeated the German title six times, in two lines of all caps from Annonce a.k.a. Aurora-Grotesk V, alternating between left- and right-aligned settings. Most of the letters are printed in teal, but interspersed are fourteen in a darker shade of blue and five in ochre. A single S in the top right corner is highlighted in pink. In the lower half, Zimmermann added a big splash of black ink onto his meticulous typographic composition. Secondary information is set in two styles of all-lowercase Futura.

This reproduction shows that the black splash was printed over the typography.