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    <title>escalators</title>
    <link>https://fontsinuse.com/tags/46388/escalators</link>
    <description>Examples of fonts in use tagged with “escalators”</description>
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    <language>en</language>
    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Sat, 06 Jun 2026 13:43:15 +0000</pubDate>
    <lastBuildDate>Sat, 06 Jun 2026 13:43:15 +0000</lastBuildDate>
    <ttl>3600</ttl>
    <item>
      <title><![CDATA[Fundamentals installation, Olympic Winter Games]]></title>
      <link>https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game</link>
      <description><![CDATA[Contributed by <a href="/contributors/1161/lucapitoni">Luca Pitoni</a><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282172/upto-700xauto/69b61c4b/Fundamentals_Portello_01.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/97994/soehne"><img src="https://assets.fontsinuse.com/static/samples/6/5569/440/4/5ddbdea6/soehne.png"/></a><br/><a href="https://fontsinuse.com/typefaces/113749/soehne-mono"><img src="https://assets.fontsinuse.com/static/samples/7/6137/440/4/5ddbdf2f/soehne-mono.png"/></a><br/><br/><p>Site-specific installation by <a href="https://www.tomotomo.it/">Tomo Tomo</a>, commissioned by the <a href="https://www.olympics.com/museum/">Olympic Museum</a> in Lausanne and <a href="https://www.yesmilano.it/en">YesMilano</a> in the Metro 5 station of <a href="https://en.wikipedia.org/wiki/Portello_(Milan_Metro)">Portello</a>, Milan.</p>

<p><cite>Fundamentals</cite> was developed for the Olympic Winter Games 2026 in Milan and Cortina. The installation highlights the four disciplines hosted in Milan – ice hockey, figure skating, speed skating, and short track speed skating – bringing sport and art together.</p>

<p>Through a series of large-scale illustrations, the installation reveals key movements, rules, historical facts, figures and the stories of champions. Drawing on images selected from the Olympic Museum’s collections and reinterpreted in a graphic style inspired by <a href="https://en.wikipedia.org/wiki/Futurism"><em>Futurismo</em></a>, the metro station becomes a place of discovery woven into everyday life.</p>

<p>The installation blends together moving images, infographics, and visually striking typography. Fully composed in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/97994/soehne" data-entity-code-id="97994" data-entity-code-type="TypeEntity">Söhne</a> Fett</strong> and <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/113749/soehne-mono" data-entity-code-id="113749" data-entity-code-type="TypeEntity">Söhne Mono</a> Kräftig</strong> by <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/133/klim-type-foundry" data-entity-code-id="133" data-entity-code-type="Foundry">Klim Type Foundry</a>.</p>

<p>A project curated by <a href="https://zero.eu/it/milano/">Zero</a>.</p><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282173/upto-700xauto/69b61c4b/Fundamentals_Portello_02.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282174/upto-700xauto/69b61c4b/Fundamentals_Portello_03.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282175/upto-700xauto/69b61c4b/Fundamentals_Portello_04.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282176/upto-700xauto/69b61c4b/Fundamentals_Portello_05.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282177/upto-700xauto/69b61c4b/Fundamentals_Portello_06.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282178/upto-700xauto/69b61c4b/Fundamentals_Portello_07.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282179/upto-700xauto/69b61c4b/Fundamentals_Portello_08.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game"><img src="https://assets.fontsinuse.com/static/use-media-items/283/282180/upto-700xauto/69b61c4b/Fundamentals_Portello_09.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Matteo Pasin</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/75444/fundamentals-installation-olympic-winter-game</guid>
      <pubDate>Thu, 19 Feb 2026 10:20:38 +0000</pubDate>
      <author>Luca Pitoni</author>
    </item>
    <item>
      <title><![CDATA[TfL safety campaign]]></title>
      <link>https://fontsinuse.com/uses/69480/tfl-safety-campaign</link>
      <description><![CDATA[Contributed by <a href="/contributors/77980/jack-headphone">Ali Augur</a><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/261/260497/upto-700xauto/69b60850/Ali_Augur_mind_the_gap.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/85388/obviously"><img src="https://assets.fontsinuse.com/static/samples/5/4969/440/4/61267457/obviously.png"/></a><br/><a href="https://fontsinuse.com/typefaces/42237/johnston100"><img src="https://assets.fontsinuse.com/static/samples/4/3242/440/4/586bd0b2/johnston100.png"/></a><br/><br/><p>A safety campaign for <a href="https://tfl.gov.uk/">Transport for London</a>, designed to spotlight potential hazards across the network. Led by <a href="https://www.instagram.com/aliaugur">Ali Augur</a> at <a href="https://www.vccp.com/uk/work/tfl/public-transport-safety">VCCP London</a>, the design and art direction made the most of short, punchy headlines within a portrait format. To emphasise impact, <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/85388/obviously" data-entity-code-id="85388" data-entity-code-type="TypeEntity">Obviously</a></strong> was used for its variable weights. The font is robust even when skewed or angled, always holding its strength and clarity.</p>

<p>Illustrator <a href="https://www.instagram.com/andrewsketch">Andrew Hudson</a> was brought on board to create the textured and colourful visuals that run throughout the campaign, adding depth and personality to the message.</p><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/261/260494/upto-700xauto/69b60850/Ali_Augur_CLOSING_DOORS.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/261/260495/upto-700xauto/69b60850/Ali_Augur_HTH-1.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/261/260496/upto-700xauto/69b60850/Ali_Augur_HTH-2.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/261/260498/upto-700xauto/69b60850/Ali_Augur_slow-down.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/261/260505/upto-700xauto/69b60850/Ali_Augur_%20step.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/263/262069/upto-700xauto/69b609d3/SLOW-DOWN.gif"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/263/262070/upto-700xauto/69b609d3/TAKE-EXTRA-CARE.gif"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.vccp.com/uk/work/tfl/public-transport-safety" target="_blank" rel="noopener">www.vccp.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">VCCP</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/69480/tfl-safety-campaign">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/69480/tfl-safety-campaign</guid>
      <pubDate>Tue, 08 Jul 2025 09:59:00 +0000</pubDate>
      <author>Ali Augur</author>
    </item>
    <item>
      <title><![CDATA[“Your next step” ad, London Transport Commercial Advertising]]></title>
      <link>https://fontsinuse.com/uses/40353/your-next-step-ad-london-transport-commercial</link>
      <description><![CDATA[Photo(s)  by mikeyashworth on Flickr.<br/><a href="https://fontsinuse.com/uses/40353/your-next-step-ad-london-transport-commercial"><img src="https://assets.fontsinuse.com/static/use-media-items/140/139174/upto-700xauto/69b57024/51183841239_8561632487_5k.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/36844288@N00/51183841239/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Uploaded to Flickr by mikeyashworth and tagged with “beton” and “betonlicht”</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/38382/beton-licht"><img src="https://assets.fontsinuse.com/static/samples/2/1623/440/4/5ea2b4f7/beton-licht.png"/></a><br/><a href="https://fontsinuse.com/typefaces/840/beton"><img src="https://assets.fontsinuse.com/static/renders/1/840/400/4/6a1c0bc6/beton.png"/></a><br/><br/><p><a href="http://fontsinuse.com/tags/8232/london-transport">London Transport</a> has always relied heavily on income from commercial advertising revenues – monies made by selling advertising space on vehicles, stations and structures. In the 1930s the Commercial Advertising Department were themselves prolific advertisers in relevant trade journals (here in <cite>Art &amp; Industry</cite>) and issued much publicity themselves. As in keeping with the company’s strong ethos of ‘fitness for purpose’ even humble press adverts have a real sense of style about them as seen here.</p>

<p>Advertising escalator panel spaces this advert, both graphic and text, plays cleverly on ‘steps’ – steps on the escalator and the advertiser’s next steps. It is thoughtfully set out, typographically, and the graphic captures escalators, passengers looking and a ‘step’. It is by Eckersley-Lombers, the pre-war partnership of designers and artists <a href="http://en.wikipedia.org/wiki/Tom_Eckersley">Tom Eckersley</a> and Eric Lombers who also produced many posters and panel/car posters for LT as well.</p>

<p>The last line is very fine: The LT roundel symbol and “You can't get away from it”!</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/40353/your-next-step-ad-london-transport-commercial">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/40353/your-next-step-ad-london-transport-commercial</guid>
      <pubDate>Mon, 17 May 2021 09:09:00 +0000</pubDate>
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