For the playoffs and Super Bowl season, KFC Mexico took the NFL experience to the next level. As part of the NFL’s Global Markets Program, an initiative to build fanbases outside the U.S., it opened several NFL-themed restaurants.

A key element in the ambiance was the neon graphic pieces, designed to immerse fans in a vibrant and energetic atmosphere.

One of the biggest challenges of the project was adapting the Burpee typeface for use in neon signage. This involved meticulous work on optimizing curves, adjusting intersections, and ensuring uniform stroke thickness to guarantee proper light distribution and impeccable readability.

The result: a striking graphic system that not only reinforced the visual identity of the campaign but also created an immersive environment where the excitement of the game could be felt in every detail.

The featured teams are the San Francisco 49ers, the Pittsburgh Steelers, and the Kansas City Chiefs.

Ticket stubs for the Super Bowl VIII which was played on January 13, 1974, at Houston’s Rice Stadium and ended in a 24–7 win for the Miami Dolphins over the Minnesota Vikings.

“Super Bowl VIII” is shown in linked letters from Yagi Bold. Even the Roman numerals were connected. The name of the location is set in contoured caps from Friz Quadrata, integrated into the illustration by Peter Palombi. Information at the bottom is in Helvetica. The seat info at the top appears to use News Gothic and Alternate Gothic. The flag in 1 is a little different – maybe it’s a version for special numbering machines.

Source: apps.apple.com License: All Rights Reserved.

Gamay is the typeface chosen for the promotion of Betr.app, a digital platform that offers a blend of fantasy sports and microbetting.

The Gamay font family was designed by Viktoriya Grabowska, with art direction by Eben Sorkin, and released earlier this year. When we were putting Gamay through the hoops at Darden Studio, we had many potential applications and industries in mind. To be honest, sports bets was not among them, but here we are. Did the designers search for a gambling font and stumbled upon Gamay because its name starts with “gam”? We knew that font naming is crucial! In any case, Gamay does look slick in the graphics. With its sharply defined shapes and gestural details, it plays its part in building a fresh and facetious brand image.

Betr makes use of several of Gamay’s six widths, in various weights, and exclusively in all caps. The straightforward sans with the characteristic vertically cut terminals in letters like C G S serves in many of Betr’s social media posts. In the promotional images on the App Store, Gamay is used in the ExtraBold weight, with tightened spacing, and supported by Inter.

Source: apps.apple.com License: All Rights Reserved.

Source: apps.apple.com License: All Rights Reserved.

Source: apps.apple.com License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Source: www.instagram.com License: All Rights Reserved.

Hard Knocks promotional poster

For the 2023 season of Hard Knocks: Training Camp with the New York Jets, HBO and NFL Films used the Comicraft font Ultimatum for the logo, promotional graphics and all onscreen graphics, including main title, names, scores and end credits.

Hard Knocks main tiltle

Hard Knocks name tag for coach Robert Saleh

Hard Knocks game score graphic

Hard Knocks end credits

Hard Knocks promotional graphic

New Heights is an NFL show giving fans unfiltered access into the memories and lifestyles of Kelce brothers: Jason and Travis.

The wordmark (based on Domaine Display Narrow), color and typographic system are designed to pair modern nostalgia and heritage, as the Kelce brothers are strongly tied to their hometown Cleveland Heights, where they grew up with dreams of turning pro.

Team: Adrian Guzman, Benoit Maindrault, Wes Mc Cabe for Marcy Avenue

Leslie Cabarga’s BadTyp, a purposefully clunky typeface with numerous alternates for the lowercase, makes an appearance on this NFL advertisement in Nickelodeon Magazine #56 from November 1999.

The final score of Super Bowl 52, shown in Ringside.

For Super Bowl 52 in February 2018, NBC used Ringside for their score bug. It remained in use in NFL broadcasts until Super Bowl 56 in 2022. See also the post about the NFL score bug by CBS, using FF DIN.

The final score of Super Bowl 50, shown in FF Din.

For Super Bowl 50 in February 2016, CBS introduced a new score bug using FF DIN. It remained in use for NFL broadcasts until Super Bowl 55 in February 2021.

The wordmark used by American football team Indianapolis Colts from 1984 to 2019 is based on a French Clarendon. Together with the colors blue and white and the iconic horseshoe logo, it formed the visual identity of the team. The horseshoe goes back all the way to 1953, when the team was founded as Baltimore Colts, and named for Baltimore’s history of horse breeding and racing. The franchise relocated to Indianapolis on March 29, 1984.

The exact typeface version is unidentified, and chances are that several different ones (as well as custom drawn interpretations) were in use across the many applications. Playbill is similar, but has a different spine in S. Among digital options, Buffalo Western, Wood Factory or MPI French Clarendon come close. In 2020, the Colts introduced a new wordmark.

Vintage embroidered patch.

Pennant.

Banner.

Painter’s hat.

We created this custom one-time use logo and these eight-foot tall banners for an event for the Randall Morris Foundation, which benefited one of our favorite charities, The Burned Children Recovery Foundation.

This Celebrity Poker event featured NFL football players, along with other sports celebrities, and was held in an automobile showroom.

For the main event logo, we selected Advertising Script. Sometimes the flair of a letter will jump out, and for this, you can’t beat the lowercase t.

The word “benefiting” was set with Capistrano BF. Because RMF was an umbrella charity, and we felt such a strong connection to BCRF, Capistrano acted as a lead-in to draw attention the final beneficiary, The Burned Children Recovery Foundation, which was set in Neutraface, one of our all-time favorites. “Poker Tournament” is in Bank Gothic.

If you happen to come across this art by browsing, we’d love it if you considered donating directly to the Burned Children Recovery Foundation.

The foundation sends children that are burn survivors to summer camp each year. Their counselors are firefighters. Michael Mathis, a burn survivor, and his wife, Kathleen, are the founders of this amazing organization.

Sweepstakes ad by Birds Eye, “the official training table vegetables of the National Football League”, from October 1966. The chubby letterforms in the speech balloon come from West Bubble Gum Blockshadow. “A great trip …” is set in another face drawn by Dave West for Photo-Lettering, Inc.: It’s West Kerpow, which has been revived by Bob Alonso under the name Shazam.

lt’s easy to win the Grand Prize. Just enter the Birds Eye National Football League Sweepstakes. You can win your kid’s favorite football player. He’ll come out to spend the day with your family. And he’ll bring along a new ’67 Pontiac Tempest Station Wagon. As part of your Grand Prize, you’ll also win an Autumn Haze Mink Stole plus a free trip for 2 to a postseason pro game in Miami or Los Angeles.
And that’s not all. You’ll also receive a freezer filled with delicious Birds Eye Vegetables, a blender, stadium blanket, electric knife, clock radio, picnic jug and an NFL Official Football. Your football hero will spend the day with your family, talking to your child’s school assembly or your husband’s club, taking the whole family to dinner. And he’ll give the neighborhood football fans some firsthand pointers on the game.
ALSO, 14 FIRST PRIZES. Your favorite player will spend the day with you and your family. And he’ll deliver a color TV and season tickets to local NFL games.

Ran.de is an online sports channel that offers NFL, football/soccer, e-sports, combat sports, motor sports and more. A company by ProSiebenSat.1 Media SE, Ran.de offers free live streams, videos, news, tickets, pictures and results, or in short: your daily dose of sport. Ciutadella is used throughout the website.

From what I’ve gathered using images found online, the yard markings in most National Football League stadiums appear to be set in a Clarendon Bold or Black, or some modification thereof. (The zero, for example, is wider than you’ll see in most fonts to balance it with the width of the number to its left.)

It’s not clear when this standard was set and how strict the NFL is about it. There is no mention of the yard markings in the online rule book. I welcome football fans to weigh in with their knowledge on the subject.

Update (via Jeff Kellem): A Smithsonian magazine article on the NFL field design says there is no official standard:

According to official NFL rules, 30-foot deep scoring end zones bookend the field, which is demarcated by horizontal lines every five yards, with two-yard-long numbers indicating yard lines in multiples of 10 placed exactly twelve yards in from the sideline. Their font, surprisingly, isn’t officially standardized.

Update, Feb. 7, 2016: During 2015, to celebrate Super Bowl 50, every stadium had a gold 50-yard line marker. The style was also used today for the Super Bowl 50 field itself. These numbers appear to be based on a Century, not Clarendon.

Many fields use numbers based on Clarendon.

Officially mandated details of a professional football field. The size and spacing of the yard line numbers is specified, but not the lettering style.

To celebrate Super Bowl 50, during 2015 every stadium had a gold “50” at the 50-yard line.

Super Bowl 50 field.