Best of the Bone makes bone broth. Not the miracle-elixir kind, or the drink-this-and-your-chakras-will-align kind, but the real-100%-organic-grass-fed-slow-simmered-and-genuinely-good-for-you kind. In evolving their brand, Universal Favourite took cues from the product itself: unfussy, honest, and quietly full of goodness. They reduced everything down to its bare bones, embracing the blunt, matter-of-fact nature of bone broth while finding playful ways to amplify what’s inside. It’s a brand that knows bone broth might seem simple, but when you boil it all down, it’s anything but boring.

The brand is built around its own custom typeface, Exposure Bone. Created in collaboration with 205TF, it’s a refined cut of Exposure, with a narrower width and a few subtle tweaks that nod to what’s inside the jar. A gentle bend here, a modified bar there. Just enough to feel considered, without veering into costume.

It’s a continuation of the brand’s bare bones philosophy; stripped back, purposeful, and quietly full of character. The result is a typeface with enough personality to carry the brand on its own, letting the voice do the talking without the need for extra layers.

On the website, the custom typeface is supported by Aeonik.

Potatoes, to Know Potatoes, and to Serve Potatoes, by Ernest Oldmeadow

Two wartime booklets issued by the Wine and Food Society in London that try to make the humble spud a bit more up-market, potentially for members of the Society who may well have been used to more up-market fare! There is also a hint that it was may also have been aimed at people who were used to having food prepared for them rather than in wartime conditions when they may have had to fend for themselves and indeed a few of the Ministry of Food's publications of this time were aimed at people who may have lost servants and cooks!

The opening to Soups Salads Souses includes the phrase “wartime fare for the fastidious” and it was written by the doyenne of the Society, André Simon, along with forewords by Eugéne Herbodeau and postscript by Jessop Hulton.

The cover design is quite stylish and well-constructed and I wondered who designed the wee vignette. And thanks to Alan Brignull's detective work (on the Soup’s cover) it can be confirmed as being by Berthold Wolpe. The printer was the famous Curwen Press.

The open and shaded caps are from Orplid, a typeface design by Hans Bohn who had studied at the Technische Lehranstalten Offenbach, just like Wolpe.

Soups Salads Souses by André L. Simon

Visual identity for the Thai soup bar NAM in Basel. Created with noodles, neon spray cans from the hardware store, printed with our own laser printer, and hand-pasted.

SUKKU us a Hamburg-based food manufacturer with a focus on sustainability, high food quality, and rich taste.

You like to cook your own food, but twelve hours of cooking basic stock is a bit much?
SUKKU provide the basis for your homemade slurping pleasure. Their base stocks for ramen & pho are organic and free from additives such as glutatmat.

The identity is designed by Studio Nils Poppe, using La Pontaise Champion for headlines and large text alongside Barlow Semi Condensed.

Saint-Forgeot is a village in the region of Burgundy in eastern France. It is this place that Myriam Ziouche and Benjamin de Blic have chosen to cultivate vegetables and aromatic plants under the name Ferme Poliveau. On their four-hectare plot of land, the duo uses organic, open-field methods to grow pumpkins, cucumbers, tomatoes and more. In a second step, they bottle and can their soups, pickles and confitures de légumes themselves, in the pursuit of meeting the environmental challenges of our time.

Designer Julien Lelièvre provided a visual identity that is equally straightforward and striking. He found the sweet spot between minimalism and intimacy that is appropriate for the small artisan farm. The name Ferme Poliveau as well as the description “maraîchers / conserveurs” is set in capitals from PP Monument by Pangram Pangram. The typeface chosen for accompanying text – on the website and on promotional printed matter – is Media Sans by Production Type. The website, developed by Francis Josserand, uses black-and-white typography to frame the photography which provides a glimpse into the alternative farm life.

For packaging the products of the organic market gardening farm, Lelièvre added a more promotional typeface to the mix: the labels on the bottles with soups made from squash, zucchini, and cauliflower are set in Joe182, a thick marker script by Jan Horčík.

Website

Bottled squash soup in three sizes

Bottled soups made from squash, zucchini, and cauliflower

Logo lockups in the style guide

Flyers

Avaline Script is used for the main logo on the packaging for Campbell's Well Yes! soup. It’s combined with Brandon Grotesque.

From Bulldog Drummond’s website:

Well Yes! soups officially hit stores in late 2016 to rave reviews from both retailers and consumers, and based on the huge commercial success of the brand, we have been building extensions ever since. Look for these amazing new soups in a market near you.

Food photography by Jorgensen Photography.

A beautiful use of our Guess What font, for Happy Soup, a new product line by Happy Food & People, makers of innovative vegan food. The sans used for the soup’s name (in Finnish, English, Swedish) and other information is Interstate. Design by Helsinki-based agency Popular.

“Do good and good will come to you” – a piece of wisdom, an idea, a vision that inspired Simone and Adi Raihmann to create Karma Food. What started out as a restaurant with the mission of making people happy with healthy and nourishing meals soon grew into a multi-layered and diverse brand. Six additional restaurants later, the Karma Food world now includes a recipe platform, catering business, cooking classes, events, their very own cookbooks, and a wide range of specially created products, all centered on Indian cuisine.

We had the pleasure of supporting Karma Food in the creative process for their product line, and developed the visual language of the packaging. Reminiscent of vintage Indian packaging and matchboxes, the headline typography Zangezi Sans by Daria Petrova mimics the slightly offset printing and reinterprets it in a contemporary way. A bright color palette rich in contrast creates a striking, distinctive look and simultaneously blends perfectly into the colorful world of Karma Food.

The logo was designed by Atelier Karasinski using GT Haptik (Grilli Type). Pitch by Klim Type Foundry is used for information. On the menu it is paired with Haptik – plus selected details in Lineto’s LL Circular and Nirvana (Altiplano).

Source: www.flickr.com Uploaded to Flickr by Alan Mays. License: All Rights Reserved.

From Alan Mays’ collection of broadsides, handbills, signs and other ephemera. This cardboard sign advertising home-made bean soup for a quarter dollar is undated. Judging from the featured typefaces – Nesbitt’s Gothic, caps from an Antique Condensed, and numerals from a French Antique – it might have been made in the last quarter of the 19th century. No size is given, but chances are that it was printed from wood type.

Edwardian (1983), Colin Brignall's decorative roman for Letraset, all mooshed together… The blurb with the Richard Sax quote at the bottom is added in Ed Benguiat’s ITC Tiffany (1974).

From the publisher:

From his travels around the world, culinary writer and expert Bernard Clayton, Jr., has put together an eclectic collection of more than 250 soup and stew recipes, adding to the clear instructions, personal anecdotes, and historical background.

The cover was designed by One Plus One Studio, with a photograph by Seymour Mednick. Published by Simon & Schuster as a Fireside Book in 1987.

Ham it up / Put it on ice / Give it a new twist / Toast it / Cream it / Cheese it / Butter it up / Whatever you do… you’ll like what you’ve done.

Franklin Gothic in a single size for a 1965 ad for Campbell’s tomato soup.

Maruchan, Incorporated “was formed in 1977 and opened its first, ramen manufacturing plant in Irvine, California. America quickly discovered the convenience and great taste of Maruchan Ramen Noodle Soups.”