A fun signboard from a small restaurant in Mexico City, typeset completely in Hobo. This sign contains the name of the business and the main offerings: sandwiches, tacos, quesadillas, tostadas and sodas. God bless Mexican food.

Grazegrind is a restaurant and caterer located in Brisbane, Australia. Their identity was designed by Studio Gangplank, and is set entirely in Type Dynamic’s Larsseit Medium. The typeface’s iconic double-storey g has been entirely replaced by the alternate single story g, which means the single-letter logo is one that features only alternate glyphs. The logo and rest of the identity feature punctuation set in pink to contrast the rest of the text set in a dark teal colour.

Larsseit and other “quirky geometrics” seem to have fallen out of favour a bit since their popularity spike in the early to mid-2010s, so I am interested to see if the genre ever makes a comeback, or gets some sort of reboot in a few decades. For now, I still enjoy seeing Larsseit.

Raffaele Riccardelli. License: All Rights Reserved.

Maroni by Arthur Calame (Calame.Bureau) is used for Fainà, the first address for Ligurian fast food in Milan. Designer Irene Salvadeo writes:

For Fainà the entire visual identity was crafted to reflect this link between places: from logo design to colors, typography, packaging, and illustrations.

The visual world of fainà is anchored by a seagull – a familiar figure along the Ligurian coast, and a nostalgic symbol for anyone who grew up with the sound of waves and wings. Now, it becomes a mascot, bringing a piece of Liguria into the Milanese cityscape.

Art direction and graphic design by Irene Salvadeo
Illustrations and animations by Ester Zirilli
Photos by Raffaele Riccardelli

Raffaele Riccardelli. License: All Rights Reserved.

Raffaele Riccardelli. License: All Rights Reserved.

Raffaele Riccardelli. License: All Rights Reserved.

Raffaele Riccardelli. License: All Rights Reserved.

Raffaele Riccardelli. License: All Rights Reserved.

Raffaele Riccardelli. License: All Rights Reserved.

Raffaele Riccardelli. License: All Rights Reserved.

Source: www.instagram.com Raffaele Riccardelli. License: All Rights Reserved.

Mirá is an artisanal bakery that blends tradition and innovation, drawing on Japanese and Brazilian knowledge to reinvent breadmaking. Inspired by the scientific method and the ancestral art of bread, Mirá is a space where memory, research, and haute cuisine converge – turning the experience of bread into an act of culture and experimentation.

Tortillas are an omelette dish and a Basque institution. For Amatxi, studio Morbo created a brand identity to break with the dish’s exclusivity in pintxo bars. Between tradition and modernity, the identity is based on a custom-drawn wordmark, which can be shortened to a monogram A, and the slogan “tortillas sin hostias” (“tortillas without wafers”).

The visuals are created with Baste (from Lift Type) as the titling font, paired with the 45° version of Bourrasque (form Bureau Brut) to bring rhythm to the typographic compositions.

Aloom is a gastronomic lab based in Brasilia that aims to create the wow effect in every bite. As it offers a premium experience, the visual attributes were developed to express part of its impact.

To build a unique identity for the brand, we created a palette of vibrant colors and geometric forms that recall the shapes and textures of Aloom's desserts.

The visual identity was inspired by mid-century typography, with a mix of textures and colors, where form is as important as function. The use of fonts with different weights and styles is a modern take on retro that communicates the tradition of recipes in contrast to the innovative proposal offered by the brand.

To create a contrast of heights, Tipofili’s Montecatini is combined with Font Bureau’s Benton Sans. The former is a clean and elegant font that is versatile for subheadings and long texts, while the latter brings strength and prominence to titles and brand phrases.

Visual identity for Sandos, Lyon’s best pastrami sandwich dealer. The bold yellow-and-black design features a signature logo inspired by the iconic signage of New York delis.

The fonts in use are Motorino by Typeverything and Felten with Felten Shaded by Central Type. Check out the opening campaign video!

Do Not Feed Alligators is more than just a café—it’s a creative hub nestled at 337 Bleecker Street in New York City. Its unique identity is entirely set in TWK Lausanne 400, a typeface designed by Nizar Kazan and published by WELTKERN®. This choice isn’t coincidental; the café’s founder, David Shama, a Swiss photographer originally from Lausanne, has a deep attachement for the typeface, calling it his go-to for virtually everything.

In a delightful twist of serendipity, Nizar Kazan (founder and one half of our foundry) stumbled upon the café while strolling through New York. Intrigued by the familiar type on the café’s signage, he stepped inside for a coffee. What followed was an unexpected exchange in French between two Lausanne natives, as David enthusiastically shared his love for TWK Lausanne. The meeting turned into a moment of connection, where their shared origins and creative journeys intertwined. Nizar snapped several photos during his visit, which are now part of the visual documentation of the space.

The café extends its love for TWK Lausanne across every touchpoint, from merchandise like coffee bean bags to branding throughout the space. The interior also features a charming library corner filled with curated books on photography, architecture, and design—reflecting David Shama’s passions.

One standout detail? The café’s signature leckerli crocodiles – a playful nod to the Swiss heritage shared by the DNFA Coffee founder and the font designer. These crocodile-shaped treats, crafted in collaboration with a specialty Swiss bakery based in the U.S., blend tradition with originality, much like the café itself.

For Nizar Kazan, this encounter was a reminder of the joy of seeing his work integrated into real-world spaces. For David Shama, it was an opportunity to celebrate the essence of Lausanne in the heart of New York City!

Lupo (Italian for “wolf”) is a small Italian delicatessen that opened in Lyon in the fall of 2024. Located in one of the narrowest buildings in the city, this cozy shop offers a wide variety of products from across Italy, mostly sourced from family-run producers.

Lupo features a logo that is fully and intentionally hand-drawn, evoking spontaneity and generosity, in the spirit of Italian street food. The wolf, a historical symbol of Rome and often seen negatively in the collective imagination, here sheds its unfavorable traits to become a friendly and welcoming mascot.

Larrie’s is a fish & chip takeaway positioned across the road from Merewether Beach in Newcastle, Australia. It aimed to embody the perfect mix of milk bar nostalgia and coastal colloquial to create a venue that will become a true community hub.

Although the identity draws on nostalgic and local elements, it does not rely on them. From the checkered floors, or the mismatched type of your local milk bar to the colour palette from heritage-listed Merewether Baths, we reinterpreted these key characteristics to create an identity that is fresh and appealing.

In the very heart of Auckland, New Zealand’s biggest city, half way between Sky Tower and Victoria Park, sits Bowler, a contemporary eatery. As the name indicates, their specialty is breakfast and salad bowls, but they also offer coffee, cookies, and freshly prepared smoothies.

Fresh could also be the word to describe the visual communication of Bowler. Conceived by Studio 024, it’s based on a recognizable palette of earthy to radiant tones, a humorous selection of images, and a straightforward typography with cartouche-like obrounds around principle buzzwords.

Which brings us to the next fresh thing: the typeface Image Future, a fresh entry in Production Type’s still fresh Beta Program. Launched three months ago, the Beta Program offers more than 150 fonts, some of which have been in development for years but haven’t been officially released yet; others, like Image Future, very recent designs that the designers might not regard as quite completed. To access the Beta Program, (free) registration is required.

Image Future marks the entrance on the scene of type design of Guillaume Goron, a graduate of the prestigious École Estienne and ENSAAMA in Paris. His typeface family can be characterized as a geometric sans serif and spans a range of ten weights from Hairline to Black. Rather short ascenders and descenders allow for tight linespacing. The letterspacing is likewise very tight by default – a feature as much reminiscent of 1980s advertising as conveying freshness in today’s graphic design. Bowler exclusively uses the heaviest weight, Image Future Black.

Chai Kings is an Indian quick-service and delivery restaurant chain that specialises in tea (“chai” in Hindi), coffee, and snacks. Its brand identity was created by Chennai-based studio Social Tribes and uses Appetite by Denis Serebryakov for its logo and collaterals. The logo and slogan use the Medium Italic weight; the Bold weight is occasionally also used.

The logo and slogan on cups and a single-use flask

The banner has text in Appetite Bold in addition to the logo and slogan.

Squad Studio designed the visual identity of Happy Alley with the intent to capture the joy and craftsmanship behind every cookie and sandwich they offer. The project aimed to elevate Happy Alley’s flagship bakery, balancing playfulness with a refined aesthetic. The design uses bold colours and thoughtful messaging, creating a lively yet cohesive experience across in-store elements and social media.

An elegant wordmark based on Editorial Old by Pangram Pangram complemented by the typeface Farmacia by Nguyen Gobber and cheerful illustrations shape a warm and welcoming visual identity.

Tu arrocero is a Spanish paella delivery service operating out of Valencia, Castellón, and Alicante. They also offer up “to go” items out of their storefront in Valencia.

The branding was designed by Ibán Ramón and features the condensed weight of Central Type’s Zonk. It’s supported by Dinamo’s ABC Favorit. The charming character (Rice Man?) featured in the branding bears a bit of a resemblance to Thumbody.

Cafe KYVE in Seoul opened in September 2024. The communication – packaging, signage, and social media – is based on the combination of Millionaire Script and Roman with a custom blocky logo. The contrast between the bold letters of the logo and the refinement of the Millionaire typeface, all combined with a very simple layout, gives a clean, direct, and no-frills look.

The visual identity for the new Maurice Sfez café in Paris, part of Moise Sfez's Homer Food Group, was designed by Atelier Choque Le Goff in 2024.

Type designer Jordan Bell alerted me to an excellent use of by Health Camp, a Waco, Texas, landmark restaurant serving burgers, shakes, and malts.

Bungee is used extensively throughout the identity, from menus, cups, and napkin holders to the shirts and hats worn by employees (also available to enthusiastic patrons). Bungee is a typeface largely inspired by neon signs, and it’s fulfilling to see it come full circle in a neon sign hanging above the counter.

I was happy to see all of the places where Health Camp used Bungee, but I’m even happier to see the place where they didn’t. The exterior of the building is completely Bungee-free, and retains its classic illuminated signage and beverage advertisements.

This creates a fantastic blend of old and new—a clean, fresh identity that feels at home inside a place with 75+ years of history.

The restaurant exterior, showing

For a fresh and flavor-oriented burger stand called Buny, the Swiss branding agency Allink crafted a mouthwatering brand identity. The branding uses a striking palette of white, black, and red to create a Hollywood-like burger experience. Additionally, the typography enhances this with two distinct typefaces. One captures the full and hearty moment of the first bite into a burger, while the other reflects a contemporary American yet simple aesthetic.

A vibrant and playful visual identity was created for Mäusken Imbisswagen, a new mobile food stand in the charming lake town of Friedrichshafen, Germany.

Stan's Grill is all about encapsulating the essence of “vibrant, modern, yet authentic.” The goal was to ensure that their logo design and branding collateral reflected their commitment to serving up an unmatched street food experience in a casual setting.

We designed it opting for bold letterforms using Andre del Prete’s Vertigo to convey the strong flavours that comes with street food. To infuse a sense of liveliness, we paired this with a solid and playful grotesk: Chivo by Héctor Gatti.