Silky Way is a magazine which allows the reader to understand the vibe of the place and encourage to experience it, rather than just see it.

In its 3rd issue Silky Way talks about everything that Warsaw, the capital of Poland, has to offer to the visitors. While usually under Kraków's shadow, the capital of Poland is an extremely lively place with a very captivating history. Warsaw is a big proud city with visuals heavily reflecting its troubled past. Referred to as a “Phoenix City”, it’s currently one of Europe’s fastest growing cities, making it an extraordinary spot right in the middle of the continent. Issue 3 “What is Warsaw” explores some of the most interesting quirks of the Polish capital. It has been released in April 2019.

Magiel again is being used as the main font, present in the logo and also used as title type. Avenir Next in both Regular and Bold is used as a main body type, and Olympic for subtitles. Abril Fatface (the second heaviest style of April Display) and Quentin are used for Polish words and some titles across the issue.

Our task was to design a signage scheme for the Museum space: the palace, the park and the surrounding area of the Museum of King Jan III’s Palace at Wilanów to help visitors self-orientate around the area. The signage system is introduced to order the information space of the historic building and its surroundings and to increase its visual coherence.

In order to clarify the visual information system of the museum, reflecting a multitude of forms, epochs, styles and hues, we’ve limited its range of colours to a minimum. We’ve used two sister typefaces: Clavo and Lelum Sans designed by Michał Jarociński / DadaStudio. On the basis of the structural elements of the Clavo typeface, we’ve built a set of pictograms used on the panels and printed collateral.
We’ve analysed the economy of production and how easy the signage is to implement, as well as a large set of existing elements that had to be incorporated into the project.
We’ve transposed the system to other media, namely information leaflets and educational materials.

Our work included the design of indoor and outdoor information panels and directional signs, maps of the palace and park ensemble, as well as printed collateral and posters.