Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.

This series of window lettering snapshots in La Rochelle, France, is focused solely on the Bauhaus-inspired geometric sans serifs from the late 1960s and 1970s. (See True Type of the Bauhaus for typefaces that were actually used at the Bauhaus.)

I had this idea after seeing two neighboring signs: one about podiatry and the other about a beauty salon. What interested me was to see the various uses of that genre. In these examples, only two colours are used: white and blue. When the colour is white, the font is combined with a dark background and the sign is about something that deals with food. When the colour is blue, the background is white and the sign is about something that deals with health (podiatry, beauty salon and water recycling).

Institut de beauté, a beauty salon, in blue Pump Bold.

Blue ITC Bauhaus (1975) for orthopedy, orthoses, podiatry.

Established in 1973, Saint Dizier Environnement is a major player in the French rainwater treatment industry. Their logo is in Pump Bold (1970).

The sign for the Moonshake Bar is in white lowercase letters from Blippo Black (1969).

The logo of the 49 Poz’ K’ Sandwicherie is another example for Blippo Black.

Integrated Podiatry Clinic is a Melbourne based practicioner determined to change the way we think about podiatry. Through thoughtful, considered use of color and typography JAC& created the identity using GT Sectra to elevate the brand away from common industry clichés.