Johnnie Walker Black Label ad

Tue, 04 Mar 2025 13:23:32 +0000

Photo(s) by Bart Solenthaler on Flickr.

Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “elizabeth”. License: All Rights Reserved.

“I was wondering if I could possibly borrow a cup of Johnnie Walker Black Label.”

Elizabeth Friedlander’s Elizabeth (1937) in use for a 1979 ad for Scotch whiskey. The line at the bottom is in all-caps Trade Gothic.

This post was originally published at Fonts In Use

Bauer Types in Use

Stephen Coles — Sat, 27 Jun 2015 22:05:00 +0000

Contributed by Stephen Coles

Source: digital.library.wisc.edu License: All Rights Reserved.

Venus Extended

This portfolio from Bauer Alphabets Inc. (the U.S. arm of Bauersche Gießerei) contains about 30 sheets showing examples of Bauer types in use. The publish date is unknown, but the style of the design, the imagery, and the release dates of the typefaces shown indicate mid 1950s.

Horizon (Imprimatur in Germany)

Bauer Topic (Steile Futura in Germany)

Bernhard Cursive (Bernhard Schönschrift in Germany) and Bauer Bodoni

Elizabeth and Weiss (Weiß-Antiqua in Germany)

Hellenic Wide and Venus Extended. The Leica M-3 was introduced in 1954, and these ads appeared as early as 1955, indicating that this specimen must have come sometime after.

Cartoon (Fresko in Germany) and Futura

Corvinus and Stradivarius (Symphonie in Germany)

Trafton Script (Quick in Germany) and Weiß

This post was originally published at Fonts In Use