Modern Greek fashion has its own identity, framing creativity through its unique narrative. Honoring the successful journey of company Milkwhite, its character was preserved while giving it a more competitive image, with a shorter, more conceptually dense narrative.

Milkwhite’s brand identity is rooted in the essence of its original symbol, drawing on the heritage while enhancing its competitive edge. The typography has been reimagined with bolder, capitalized letters, reflecting the brand’s modern, experimental approach while maintaining the classic tailoring ethos. This refined aesthetic captures the cyclical nature of fashion and its continuous reinvention.

The brand’s new look, as shown in the lookbook, uses TT Hoves throughout; on their website, the brand’s information is set in Questrial.

Photography by Marios Sagias

"How bees see the world" or a critique of the human being as the center of absolutely everything.

Accustomed to hearing about the benefits that brands bring to human beings, I thought we had the opportunity to talk to consumers in a different way, to tell them something interesting beyond how good honey is for our health.

Tom Hayward is a hobby beekeeper, and in his spare time, he ethically harvests the honey that his bees forage from the great native forests and landscapes of Margaret River, Australia. Month after month he managed to infect me with his passion for beekeeping and bees, which led me to do very exhaustive research on the day-to-day life of bees. How they move, how they interact... how they see.

Foragers Honey labels are a representation of this very thing. How flowers appear from the point of view of one of the bees flying free foraging in the native landscape. Kaleidoscopic shapes formed in a hexagonal grid, in a world where red colors don't exist.

Romie is used for the logo and body copy. We used Questrial for “Margaret River”, and Inter plus Pragati Narrow as complementary types.

Foragers Honey Wildflower Mayes Imbernón

Selection of wooden bookmarks with six different display typefaces.

Cincelaser is a Spanish web store offering gifts that can be customized with user-provided text. For their range of wooden bookmarks, they offer various display typefaces from which the customer can choose one to be used for the title, which is cut from the surface.

Among the typefaces on the menu are the stencil typefaces Aromatron, Kuschelfraktur, Malice Stencil, Gabriela Stencil, Modernia, as well as the counterless Morro. The second line can be laser-engraved in a smaller size, from a range of around seven typefaces.

Morro (Daniel Feldt, 2019) in combination with Varela (Joe Prince, 2011).

Kuschelfraktur (Christian Thalmann, 2019) paired with Grenze Gotisch (Renata Polastri, 2020).

Bookmark for type designer Adam Jagosz, using his own Aromatron (2019) and Tektur (2020).

From Leon Del Monte (translated from Spanish):

Hotel Désertica is located in the center of San Pedro de Atacama. We embarked on this fascinating project when the hotel was still under construction. They called us with the intention of taking over all the graphics that accompany the hotel. In this way we decided to enhance the brand through the concept “hotel of origin”. We developed items ranging from the keychain, the signs, a welcome kit, the website, postcards, an illustrated map, laundry bags, stationery, and countless other things. We managed to generate our own hotel identity spanning a wide graphic range, with diversity in the individual items and an interesting and unique graphic interplay. We care about the materiality, the colors, the layout, and the typefaces in each item.

PampaType’s Reforma 1918 type family is a central element of the identity. It’s used for the welcome cards, the door hangers, and the seal-like logo where it’s set in all caps on a circle. Reforma 1918 is paired with Commercial Type’s Canela which serves for the big rotated lines. The full logo with the “hotel de origin” claim uses caps from another serif and a sans serif, both of which are unidentified [see comments]. The informal script used for the location is Northwell by Set Sail Studios. The website (not shown here) is rendered in Playfair Display, Montserrat, and Roboto Condensed.

From Lisa Rosowsky:

This artist's book by designer and studio artist Lisa Rosowsky recounts seven of the most well-documented accusations of blood libel, dating from as far back as 39 AD and as recent as 1946. Selected excerpts from primary sources and reproductions of period art and photographs, combined with engaging summaries of each of the cases, weave a centuries-long narrative of suspicion, misunderstanding, and hate.

The book uses the texture of matzah bread and overlays black and red text to signify the violence and fables involved in rumors. The body type is set in Klinic Slab, with the title set in Tanach, which is one the many digital versions of Papirtis Maseltov, a faux Hebrew face that originated at Photo-Lettering. For the book cover, the title is engraved in the transparent slipcase. Produced in a limited edition of 20 copies.

Poster sold on the current tour of American stand-up comedian Bill Burr who turned 50 this year. The large numerals are from Joe Prince’s Majesti Banner Bold Italic.

“It’s Complicated Being a Wizard”, Double IPA @ 8% ABV

Two labels with line illustrations designed by Steve G. McDonald for the Burlington Beer Company in Williston, Vermont. The typography pairs Stag and Klinic Slab.

“Uncanny Valley”, IPA @ 7.0 ABV

Leca and Juliano planned their wedding with a lot of attention to every single detail, in order to create a ceremony that rang true to their values and personalities: simple yet sophisticated; elegant, but not traditional.

Though it seemed a bit bold in the beginning, the idea of using black on black proved itself to be the best solution, by being both unexpected for a wedding invitation and representative of the couple’s personality (both Leca & Juliano are rarely seen wearing any colour other than black).

Contrasting with the envelope's simplicity, the invitation explored different printing processes to achieve and elegant and powerful look, mixing rustic and high-end elements. The type choices for the project followed the same principle, counterbalancing the effect caused by the black on black print, while the use of glossy black ink with large typography guaranteed the invitation’s legibility.

Whole Foods Market recently released a product line of plant-based hair care. The result is clean, minimal and contemporary.

The unique slab serif used is Klinic Slab by Joe Prince (Lost Type).

Corporate Design for meb by Simone Eberhard-Burki (mediations, inheritances, consulting in legal issues). The logo is in Flexo Demi, paired with Maven for text.

An infographic map that compares the rent prices in SF to private bus stop from SF to Silicon Valley. 

We strategically chose the orography of the Planes region as our main guideline for developing this proposal. It is a distinguishing feature of this cooperative and makes its food and agricultural products unique. The graphics as well as the packaging should honestly convey their origin: a cooperative in the Alicante mountains. Also, they should communicate that these products were made with the use of traditional farming techniques.