Opened in 1910, Nashville’s first “million-dollar” hotel has undergone a brand overhaul with today’s traveler in mind. Its opulent rooms famously hosted campaigners for (and against) women’s right to vote, with the yellow-rose-wearing Suffrage supporters winning by a hair.

In honor of this pivotal event, Mucca's rebrand leans into a bold signature yellow, paired with custom typeface, Suffragette, inspired by the hotel’s Beaux Arts interiors. A contemporary tone of voice redefines this heritage brand for a new era of modern Southern hospitality.

The branding of the Chicago Athletic Association Hotel in Chicago, located in an old building that used to be (surprise!) an athletic association, gave Mucca lots of historic sources to work from. One of these was an old sign that inspired them to design a custom typeface for the project, a quirky industrial grotesque in multiple widths, now released as NoExit. It's very sturdy-looking and looks good next to the more traditional and delicate curves of Harriet.

Mucca Design's sense of humor shines through in this poster advertising Matteo Bologna’s talk and workshop at an AIGA Wichita event. The design very cheekily uses Bologna's own typeface, Liminal, on a layout that looks suspiciously like a type specimen.