Mielle’s branding and advertising harness the confident presence of F37 Judge to create a bold, unapologetic visual statement. Used prominently across headlines and campaign messaging, the typeface’s strong, expressive character is amplified by a vibrant magenta palette, resulting in striking, high-impact compositions.

Uncommon Studio created Matt Voyce’s dynamic website, evoking the artist’s brilliant typographic and motion artwork. F37 Judge is used throughout, set for large headers and body copy.

Ding is a new home-repair subscription service by HomeServe. From Wildish & Co:

Whatever the job – big, odd, important, little or long. Just DING and it’s done. Built on a confident, neighbourly and chipper personality, the brand world was carefully designed to maximise recognition and trust.

The London-based agency used F37 Kookie Black for its bold but soft charm and playful style, which compliments the delightful illustrative mascots.

Naoto is a voluntary association created with the aim of supporting the Regina Margherita children’s hospital in Turin, Italy. Raised funds are donated to the Pediatric Orthopedics and Traumatology Department.

The founders’ desire has always been to present a playful and funny image, which could attract donors, but above all make the hospital patients feel at ease. For this reason the name takes inspiration from Naoto Date (伊達 直人), the original name of Tiger Mask, the manga hero who won wrestling matches to donate the proceeds to children. And let’s face it, children love tigers!

The brand identity designed by Kalla is bold and playful thanks to the F37 Kookie Black font by F37. The Japanese glyphs are custom. Some small text (such as the email on the business card) uses Poppins.

Type is alternated with instinctive and raw traits like those that children draw on paper. Just like the illustrations created by Kalla, they are nothing more than recolorings of the little patients’ drawings.

M1 Momentum is a bi-annual publication for auto enthusiasts, celebrating the very best of M1 Concourse in Detroit, Michigan. Shown here is issue 3 from fall 2023.

Peter Allen used F37 Judge to create impactful typographic spreads. Clean layouts paired with high-fidelity imagery of sports cars are complimented by headlines set in all caps.

Tangent Graphic used F37 Judge on the Homeless World Cup brand, including for the logo and supporting copy. Homeless World Cup is an incredible organisation that is using football as a platform to raise awareness and shape attitudes towards this global issue. In 2024, the tournament will take place in Seoul, South Korea. The secondary typeface used on the website and the business cards is Nimbus Sans.

The Architecture for a Changing World exhibition by Feilden Clegg Bradley Studios tackles the full spectrum of sustainable building and conscious architectural design with an informative pop-up exhibition. F37 Judge is used for the headline font and is paired with F37 Grotesc for body copy.

The covers and the various slanted pages

The two publications were born within a collaboration between Iuav of Venice and the Italian Ministry of Infrastructure and Transport and were developed in the Communication 2 laboratory held by Professor Luciano Perondi, assisted by Bruno Calza.

The aim is to tell the story of the data on PNRR and PINQuA in an innovative way, with the only constraint being the omega-point bound A4 format.

The first book gives an overview starting with the PNRR (National Recovery and Resilience Plan) at the European level and then focusing on the Italian situation. This track ends with an introductory sentence to PINQuA (National Innovative Program for Housing Quality). The second book, on the other hand, provides a general overview of PINQuA, with a specific focus on Mission 5 of the program.

The graphics in the book were created with a program created through P5.js, which repeats letters and changes their size based on the gray value of a previously uploaded image.

To further bring out this need for a change of perspective and to mark the fact that things change if people want them to, each page, in fact, undergoes a rotation of 11.25° from the previous one, leading the book to make a complete rotation of 180° as a whole, an aid in this is provided by the “handles”, visual cues that suggest how to position the hands to support the book while reading. This solution not only facilitates the enjoyment of the printed material, but also adds an interactive and functional element to the design.

Some internal pages

Inner page (rotated position for reading)

Inner page (starboard)

Posters

Video with all the pages

The Peggy Notebaert Nature Museum of the Chicago Academy of Sciences (Nature Museum) has been connecting Chicagoans with nature and science since 1857, making it Chicago’s oldest museum and one of America’s earliest scientific institutions. Following a new strategic plan, the Nature Museum commissioned Nick Adam’s team at Span to evolve its visual identity to broaden its influence in the spheres of environmental action, conservation, and research.

Span worked closely with the Nature Museum to craft a bold new brand identity inspired by native Illinois prairies. The identity system and website were designed to be adaptable to the Nature Museum’s diverse audiences. Visitors get to experience the vibrancy of the Nature Museum as a place to connect with nature, while scientists and researchers can recognize the Chicago Academy of Sciences as a hub for scientific study and public engagement.

Span crafted the wordmark using Céline Hurka’s typeface Tonka, whose flaring stems convey a historic, organic essence — symbolizing the museum’s dedication to nature and environmental leadership. The complementary font, Miles Newlyn’s New Atten, is a charming humanist sans-serif inspired by the voice of naturalist Sir David Attenborough.

The straightforward, confident logo elevates the Nature Museum’s presence and communicates in an accessible, inclusive voice while linking the museum to the Chicago Academy of Sciences.

Inspired by the Illinois prairie, the color palette spans catalpa green to columbine pink to milkweed cream—unexpected blends that reflect nature’s diversity and beauty. The abstract icon evokes butterflies, flowers, and clouds—capturing the sense of wonder the natural world inspires. Beyond its official use, the icon serves as a lens to view the world and when composed into patterns, instills a sense of positive activity.

Span’s identity system for the Nature Museum can use the logotype in a manner that stands alone as a mark of leadership or it can dynamically integrate with the organic shapes and imagery. This adaptability suits diverse scenarios, from advising corporations on sustainability to inspiring new nature champions. In addition to the visual identity, Span redesigned the Nature Museum’s website, signage, and other collateral for the museum and its store.

Recruited is a specialist recruitment company that works with high-growth start-ups to build their product teams and helps candidates find roles.

Klutch Studio worked on the brand strategy and the visual identity including the logo and website design, using F37 Judge, GT Flexa, and Area.

BirdyBird is a self-balancing interactive ceramic bird produced by VetJale, a brand by interior designer Sophie Anderson.

New Kansas is used for representing BirdyBird's bold and playful design.

Birdy Bird packaging

Packing has a continuous design on all sides of the box.

VetJale’s website using New Kansas Black and Light

Website text is rendered in Montserrat.

From Nice and Serious:

Architectural and urban design practice Feilden Clegg Bradley Studios have been pioneers of sustainable and socially responsive buildings for over 40 years. As they have grown, their brand no longer reflected the bold, innovative nature of their work. They needed a new identity and website that went against the grain of their sector, allowing them to evolve for the future.

Variazioni sul Silenzio (“Variations on silence”) was a student project made during Mauro Bubbico’s class at ISIA of Urbino, Italy, academic year 2019/2020.

The project is a study on Italy’s abandoned places which proposes an alternative perspective on the fetishist gaze often cast upon ruins. Images of these places taken from Google Maps, “god’s eye” that records everything in a nonjudgmental way, establish a visual and conceptual dialogue with images that belong to the realms of myth and metaphorical narration: they create an imaginative weave that looks at abandoned ruins as a tale-maker live matter.

Fulmar by Leo Philp is used throughout, in combination with Marr Sans (designed by Dave Foster and Paul Barnes).

MakHalal is a fast food franchise, founded in 2016 in Small Heath, Birmingham. Their vision was to create something that celebrated the concept of Halal and wanted to build an environment where food lovers could socialise, share their mutual appreciation for burgers and have a great time.

F37 Foundry’s F37 Kookie is used during a redesign of MakHalal’s branding, alongside Vernon Adams’s Pacifico. F37 Kookie has unusually squidgy and legible features making it the friendliest font imaginable.

Rebrand comment from De:strukt Studio website:

We created a cohesive visual identity, including elements such as packaging, advertising, menu design, signage and uniforms. This will help to create a consistent look and feel for the restaurant. We developed a brand voice and messaging strategy looking at taglines/slogans that capture the essence of the restaurant, as well as crafting social media posts that reflect the brand's personality.

F7 Kookie quote from Riccardo, De:strukt Studio:

MakHalal are all about having fun and providing food that is quite quirky. We needed a font that would reflect this into their new branding. F37 Kookie was the answer, the blocky, rounded edges gave the brand a soft feel but it was really the “k” that clinched it for us as it showed the energetic side of the brand which tied in nicely with the company’s personality.

Loft Studio is a commercial photography company based in Treorchy, Wales. The company was established in 2020 by Philip Warren, a professional photographer with over ten years of experience.

When branding Loft Studio, Alex Jenkins (Designed for Life) used F37’s font F37 Judge for the logo. F37 Judge is a versatile, impactful geometric sans-serif that is the perfect choice for headlines and logos that need to pack a punch.

Men in Blazers, founded by Roger Bennett and Michael Davies, is the largest soccer-focused company in North America. The New York City based company is a television show, podcast, and digital brand that streams sport globally year round.

Whilst the brand underwent an update, Karl Hudson redesigned the logo. F37 Foundry’s F37 Saint is the predominant featured type. F37 Saint is an unusual font, pushing stylistic boundaries with its whimsical flicking terminals and spiky attitude. This logo redesign captures Men in Blazers quirky characteristics and reinforces the goal of providing entertainment to the world.

See also the interview with Karl Hudson and Rick Banks, the designer of F37 Saint, about the new MIB logo and football typography in general.

The website pairs F37 Saint for headlines with Noto Sans for text.

Work determines our personal time, shapes our identity and revolves around the organization of modern society as a whole. It is natural that you are working or looking for a job. However, this has not been the case for most of human history, and in some cultures even today work is not as important as it is in Western societies. At the same time, people in the West live in excess, in a disturbed environment, and in the context of ever-accelerating automation of everything. Paradoxically, there is more and more work.

In this book, Práce, translating in English to “Work”, anthropologist James Suzman explores the origins and causes of the political, cultural, and personal obsession with work. It reveals the roots of the current concept of work in the ideological disputes of the 19th century, but also in the then understanding of biology. And he shows, based on his own research and historical examples, that you can live and prosper even without constant commitment to work. Especially when humanity has the means and motivation to do so.

Práce is the Czech edition of Work: A History of How We Spend Our Time. It was published by Brnbo-based publishing house Host. The graphic design was created by graphic studio Kapitola in Prague, using F37 Foundry’s F37 Judge as it is a versatile, impactful sans serif that is perfect for both titles and body.

From &Walsh:

Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear, one TikTok video at a time. This is a self-funded project with the goal to change public opinion to help solve the climate crisis.

Nuclear historically has had a bad rep & Isodope's goal is to change the public’s perception on it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand is built to put people’s fear around nuclear at ease through memes that are easy to digest and even easier to share.

Isodope is changing the face of science communications, to share good ideas and mobilise people behind them.

The brilliant design agency &Walsh worked closely with the Isodope team to create a brand refresh and used F37 Foundry’s font F37 Judge to ensure the headlines pack a punch. Terminal Grotesque is used for single line sentences, ABC Monument Grotesk for long copy, and Tronica Mono for captions and numbers.

From Control Studio:

The goal of Pinkish Pods is to become the largest and first carbon-negative FMCG company worldwide. By putting people, animals, and the environment first over profits, they aim to shake up the household products industry. As a company, Pinkish Pods is committed to helping their customers make a positive impact on our planet and themselves by providing high-quality household products, such as laundry pods, that are both better for the environment and healthier for customers. Specifically, they ensure that their products do not contain harmful chemicals that may negatively impact the health of customers or the environment.

The brand was created to disrupt a sector that feels tired and disingenuous. As a result, Pinkish Pods becomes the new-school, innovative, and effective laundry pod player on the market. Control Studio used F37 Judge and New Spirit Condensed to create a bold new visual identity that can’t be ignored. The entire brand is based on a commitment to eco-justice, something Pinkish Pods is actively working to achieve. This is expressed with an iconic handcrafted organic logo underpinned by quirky badges that express what Pinkish Pods stands for. This brand offers a powerful new visual language and indeed an approach to branding that is truly beyond expectation.

Photography, art direction and styling by King & Sobey

Buscoresi is a search engine for university residences in Spain made by former residents. It's a place to find a home for students.

Kinoto Studio’s rebranding proposal was based on speaking to two audiences at the same time so it had to be fun and playful for the students looking for their first home but also professional for their parents that are the decision-makers.

The branding has two typefaces, Galaxie Polaris (Constellation) and New Kansas (Newlyn) that live together in an organic way.

The new look is currently in the process of being implemented. Some of it can already be seen on Buscoresi’s Instagram account.