Roger Food is a distributor of Italian culinary excellence, operating in both B2B and B2C markets. Its mission is to bring the best of Italian food to the table: authentic products, carefully selected, that tell stories of regions, traditions, and passion. The name comes from Ruggiero, founder and driving force behind the project, who defines himself as a “Paladin of Freshness” – a reference to both the quality of his products and the efficiency of his deliveries.

The visual identity is built around a red and green palette, evoking Italian heritage as well as the typical colors of many of the products he offers – first and foremost, tomatoes. The overall style is rooted in tradition, with retro accents that recall the legacy of historic Italian food brands. The main typeface is bold and condensed, reflecting Ruggiero’s strong and pragmatic personality, while the use of a script font brings in the warmth of tradition and the handmade.

The symbol is centered on the letter R – the brand’s initial and its visual core. This R is formed by merging a fork, symbol of conviviality and the pleasure of sharing a meal, with a magnifying glass, representing the tireless search for quality ingredients across Italy. The slanted form adds a sense of movement, conveying speed and dynamism – qualities that define every choice, every delivery, every product. It’s an identity that brings together passion, substance, and vision – just like the person who inspired it.

Design by Mattia Finardi with direction from Marco Fogaccia at DilloStudio. Web development by Daniele Capelli.

Latinos in the South, founded in 2007 with help of the Ford Foundation, is a political and societal campaign group located in the Southern United States. Its purpose is to battle HIV infection within the Latin-American community of that region and to improve the healthcare for people living with HIV. The group also fights for the right to healthcare and social acceptance for people of color, immigrants, and LGBQT. In practice, it is about building a community, informing and empowering it – overcoming stigma, language and culture barriers.

The design of the website uses three principal colors – violet, orange and petrol green – that cast a friendly light on a serious topic. The typefaces used are the seriffed Grad by Mark Simonson for the reading text and the sans-serif Stratos for headlines, navigation, and some info graphics. Stratos was designed by Yoann Minet and published by Production Type. It combines lowercase letters of normal width and a geometric, modernist appeal with capital letters of condensed proportion which comes in handy when you have to communicate a lot of acronyms. Stratos comes with ten different weights (plus their italics), making it a perfect pick for complex editorial projects, on screen or in print.

The Latinos in the South logo uses the Condensed Sans Press style of Pavel Korzhenko’s The Bartender.

Tanatopedia is an encyclopedia with entries on death, with illustrations by Caroline Murta. The crowdfunded project was designed to make the book sumptuous, a physical object that does not go unnoticed due to its size or theme. Sober, elegant and dark – words that define the aesthetic used for the design of the cover and inside.

The design includes illustrated drop caps and column-organized entries. The flickering terminals of VVS Nobleman, a typeface family chosen especially for the entries, refer to the mystery that the book evokes. The text is set with Adobe Jenson, with Cloister Initials. The cover additionally features Orpheus and Mrs Eaves.