For the Cursa dels Nassos 2025 campaign, ESIETE developed a visual system and communication assets built around Nassos Display, a custom typeface designed by ESIETE for the race. The letterforms act as modular building blocks: cropped, repeated, and recomposed into energetic shapes that amplify rhythm, speed, and impact across formats and touchpoints.

Nassos Display was selected for the ADG Laus Awards 2025 (In Book, Creative/Experimental)

For the 2020 edition of Barcelona Design Week, the challenge was to visually articulate a moment of global uncertainty and digital transition. The identity, conceived by ESIETE, confronts this new reality head-on, translating the discomfort and potential of a pixelated digital existence into a powerful and cohesive campaign.

Source: www.esiete.com License: All Rights Reserved.

The core concept behind the Barcelona Design Week 2020 identity was to mirror the collective experience of a society abruptly thrust into a digital realm. The studio moved away from polished aesthetics, intentionally introducing an “uncomfortable pixelated digital piece” as the campaign’s centerpiece. This bold approach served as a metaphor for the fragmented yet interconnected new reality, emphasizing design's role in navigating and solving emerging challenges.

The visual proposal, built upon this typographic foundation, was brought to life across the city of Barcelona. The studio’s work for BDW 2020 was a testament to the power of collaboration, uniting professionals, associations, and institutions like the Barcelona Design Centre (BCD), FAD, and the Museu del Disseny to empower design's value as a key factor for societal success.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Source: www.esiete.com License: All Rights Reserved.

Wisconsin-based insurance company Dairyland uses Geogrotesque for its corporate website:

We’ve been providing quality insurance coverage at competitive rates for more than 70 years. We know how important it is to offer support when you need it most, which is why our team is available 24/7 to help you. Dairyland is committed to treating people with respect, honesty, and integrity. Our goal is to make sure every customer feels confident and protected on the road.

Chez Smith is a cozy and stylish wine bar and restaurant in Zurich’s Binz district, born from friendship and a shared passion for gastronomy. Set in a former industrial building, it blends French-inspired cuisine with an extensive wine list of over a thousand bottles. More than just a dining spot, Chez Smith is a neighborhood hub where stories begin, creativity flows, and guests are warmly welcomed.

2024 campaign street banners

Advertising campaigns for Barcelona’s Cursa dels Nassos 2023 and 2024, a race held every December 31st in the Catalan capital.

In the early design stages, inspiration came from the digital typefaces used in electronic athletics scoreboards, as the primary goal was to convey the spirit of a race. Initially, intuition led us to work with a strict grid and matrix-based structure. However, after analyzing most of the available typefaces that follow this approach, we gradually opted for a more organic and free-flowing style. This shift gave the typeface a distinctive and unique character that captivated us, as it creates a singular visual identity when used for headlines or short texts.

The Cursa dels Nassos is part of the holiday festivities, and the character of this typeface fits perfectly in festive or even theatrical communications, as it can be interpreted as points of light, bulbs, or reflections.

After a year of intermittent work by ESIETE, the Circle version was completed, featuring uppercase letters and six versatile weights, including a brutalist variant.

In an exhilarating sporting event that captivated spectators worldwide, Kenyan athlete Beatrice Chebet stole the spotlight by setting a new women’s world record in the 5-kilometer distance during the 2023 run.

If Andy Warhol predicted 15 minutes of fame for everyone, Chebet achieved immortality in 14 minutes and 13 seconds. She not only left an indelible mark on the history of athletics but also elevated the race’s reputation, earning it the title of Best Women's Race of the Year by World Athletics, the sport's governing body.

In 2024, and as expected, the athlete broke her own record once again, setting a new benchmark at 13:54, becoming the first woman to run under 14 minutes in the 5K and making this race the first to earn four stars! :)

Beatrice Chebet on the finish line

Beatrice Chebet and her family holding the 5k world record 2024

Beatrice Chebet adding the 4th star to Cursa del Nassos 2024

2023 campaign street banners

Aribau Grotesk is the typeface used on the website of Braze:

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Aribau Grotesk in use at the Zurich Aribau 195 building in Barcelona.

From Estudi Martín’s website:

At the heart of the Eixample district in Barcelona, you will find the Zurich Aribau 195 office building, a major renovation project that promotes the reconnection with nature and the city. Integrated into the architectural project, we find the building’s signage. On one hand, that of the office floors, and on the other, the complete intervention in the parking floors.

From Asian Law Caucus:

Since 1972, we’ve been fighting with Asian American and Pacific Islander communities for civil rights and systemic change that builds a more just and caring world. We are committed to the pursuit of justice across society, with a specific focus on serving low-income, immigrant, and underserved Asian Americans and Pacific Islanders.

The website was designed and developed by Raygun, combining Akkordeon Eight with Aktiv Grotesk and Le Monde Journal.

Onetera is a seamless platform transforming collaboration between government leaders and residents. As a hub for unified community data, residents can access city services, easily ask questions and for assistance from Onetera's human-powered AI.

When designing a brand identity and website for Onetera, Slope Agency kept in mind their two key audiences - local government and community residents - ensuring that designs felt professional, while remaining accessible. Slope opted for a modern brand identity with approachable mid-tone colors that work well with photography, and a linear shape system that represents how these two parties can share information and resources more effectively with Onetera. Similarly, they chose a friendly, highly legible font system.

The brand typefaces are Decagram and GT America, with GT America Mono as an accent font For the design of Onetera's UI, Slope chose Roboto for maximum accessibility. GT America also served as the base for the wordmark. See the full case study on Slope Agency's website.

From Monika Rohner’s website:

One year ago (August 2021) Swiss Post contacted me and asked if I would be interested in taking part in a competition for a stamp to celebrate the research station on top of Jungfraujoch. Swiss Post invited three studios for the briefing to the “Top of Europe”. We spent an amazing day at 3’500 meters above sea level and came back with a lot of impressions, information and fotos on our smart phones. After a clearly defined design process, a committee at Swiss Post decided whose stamp design should be produced. I was the lucky winner and, in addition to the stamp, was also allowed to design the sheetlet of 10 stamps and the first day envelope with a special stamp.

The stamp depicts the Sphinx Observatory, one of the highest astronomical observatories in the world, which has a viewing platform at a height of 3,572 metres (11,719 ft). The typeface chosen by Rohner is Steradian.

Esports Gibraltar (governed by GEVGA, the Gibraltar Esports and Video Gaming Association) is Gibraltar’s national esports team, competing internationally across a plethora of games.

Kenshō Agency’s visual identity utilises Geogrotesque Sharp (Emtype Foundry) for both the logotype (Expanded Bold Italic) and display type (Bold), alongside Input Mono (David Jonathan Ross) for secondary type and Acumin (Adobe) for body copy.

Geogrotesque is the typeface used by the World Surf League. From boardriding.com:

The World Surf League organizes the annual tour of professional surf competitions and broadcasts each event live at WorldSurfLeague.com where you can experience the athleticism, drama and adventure of competitive surfing anywhere and anytime it's on. The WSL exists to celebrate and grow the history, elite athletes, diverse fans and dedicated partners that together embody professional surfing today.

Düsseldorf-based agency Firmazwei used Geogrotesque for the identity of Duisburg’s public utility company.

From Stadtwerke Duisburg’s website:

We have been reliably supplying Duisburg with electricity, gas, water and district heating for 170 years. We offer tariffs that are customised to your needs and are available at fair prices. We are committed to Duisburg and therefore support many projects that benefit the city and its residents. We are also fully committed to providing good vocational training. By promoting high-quality training and further education, we help to ensure that the region remains competitive.

From the Sonae Arauco website:

Sonae Araucois one of the largest wood-based solutions players in the world. We are passionate and committed to wood because we know its value.

From the New York Islanders Suites website:

Premium game suites and box seating at the New York Islanders stadium, the UBS Arena. The luxury suites at state- of-the-art UBS Arena provide an unparalleled gameday experience. Made for music, built for hockey. UBS Arena at Belmont Park is a destination experience in itself. Experience New York Islanders hockey like never before. Enjoy the finest amenities in our suites.

From the IBCC website:

Breast cancer is a major global health problem that continues to rise and requires new and powerful initiatives to combat it. This type of cancer requires the intervention of a multidisciplinary team whose experience and excellence is fundamental. The management of breast cancer includes not only the clinical approach to the disease, but also many other parallel aspects that must be taken into account, such as the emotional aspect, nutrition and physical activity which can positively impact the evolution of the disease if properly considered.

PGS is short for the Państwowa Galeria Sztuki w Sopocie, or the State Art Gallery in Sopot, Poland.

PGS asked me to design a mark and a simplified visual identity, mainly for its social media communication. There was also the problem of making the information in the gallery space itself more consistent. The need arose from the lack of some kind of signet, or graphic form of an initialism, which could be used in online communication. 
For the mark, there was also the concept of developing the identity into simple forms based on the shape of a square, which will work well both as a post on Facebook or Instagram, as well as marking the space. Icons based on a modular grid were designed to complement the simple layout.

A key element of the system is also a graphic form referring to the architecture of the building. The changeability of the structures is illustrated by shifting the central letter in the mark. To add stability, I added a horizontal line, which has a minimalist feel and is also reflected in the visual identity system.

The simplified sign was also included in the programs I designed for July and August this year, which were printed in double colors for the month.

DO Drops sells “FUNctional gummies and chocolates that are low sugar and low dose, with just enough THC to lift you up or chill you out while you DO what you need to DO.” From logo to packaging and website, the visual identity of this manufacturer of slightly mind-bending candies uses Steradian by Emtype Foundry for all typography.

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Geogrotesque is the typeface used for the signs in the Parque Lineal del Ferrocarril Cuernavaca (English: Linear Park of the Cuernavaca Railway).

From urbanNext Lexicon:

In August 2016, the local government in Mexico City launched an international competition for the construction of the most important public space project in recent decades due to its location, size and social impact. The project, done by Gaeta Springall, is located on a section of the railway between Mexico City and Acapulco, built in 1898. The railway is no longer working, except in a 7 km section where the project is sited. The train still passes three times a day, constituting a singular presence in the park. For many years the right of way was a residual space. People used it, although it was never consolidated as a qualified public space because it did not have the necessary conditions of security, infrastructure and landscape.

From the HoomBand website:

HoomBand, the wireless headphones designed to help you sleep. Created by sleep specialists. We are Livlab, a team of insomniacs, designers and entrepreneurs, whose mission is to improve your sleep. We surrounded ourselves with the best specialists: hypnotherapists, sleep doctors, sophrologists & sound designers, to develop the Hoom project: qualitative, varied and immersive audio content to help you fall asleep.

The HoomBand logo uses Aribau Grotesk by Emtype Foundry. Aribau Grotesk is also used for the website, where it is paired with Joshua Darden’s Freight Text.