Man Ray: When Objects Dream at The Metropolitan Museum of Art is the first major exhibition to examine the radical experimentation of American artist Man Ray (1890–1976) through one of his most significant bodies of work, the rayograph. Man Ray coined the term to name his version of the 19th-century technique of making photographs without a camera.

Featuring 160 rayographs, paintings, objects, prints, drawings, films, and photographs, Man Ray: When Objects Dream highlights the principal place of the rayograph—a type of cameraless photograph—within the context of many of the artist’s most important works. This exhibition includes thirty-five works by Man Ray which are part of the major promised gift of nearly 200.

ALLSIDES is a cutting-edge A.I. technology company specialising in high-performance 3D scanning. The company hired CRU for their visual identity. The designers chose Vanity by Emily Klaebe as the brand typeface, and paired it with MSCHN by Milos Mitrovic. The monospaced typeface used for UI elements on the website is CoType’s Aeonik Mono.

Tocha Foods is a condiment company based in Vancouver, British Columbia, Canada. They produce “spiced sauces” – sauces that aim to sit between traditional condiments and hot sauces: flavorful and bold, but not overwhelmingly spicy.

Their philosophy and brand story emphasize balance, flavour, health, simplicity, and that the name “Tocha” comes from a blend of Tamil (“TO” from Thottukkaradhu, meaning “to touch”) and Hindi (“CHA” from “chutney,” meaning “to lick”) to reflect the idea of a sauce you “touch and taste” with every bite.

Their product line includes variants such as Original, Verde, and Yuzu sauces.

The logo uses a customized version of Pastiche Grotesque, with supporting typography using Stringer, both typefaces released by Order Type Foundry.

Stringer by Order Type Foundry and Denim Ink by Displaay Type Foundry are used as the typographic voice for Hunt, a boutique branding agency in Kortrijk, Belgium.

Stringer by Order Type Foundry and Rauschen B (and, to a lesser extent, A) by Out of the Dark are used for the identity of Trait, a Berlin-based running app.

From Studio zur Strassen’s project page:

Trait is your dedicated training companion, designed to help you build a consistent and healthy lifestyle. Central to the brand’s foundation is the value of ‘communication on an eye-level,’ which meant creating a visual identity that feels approachable and authentic — not over-engineered.

We took cues from the running-crew culture, known for its raw, DIY, almost punk-like energy, and blended it with the brand’s positive and empathetic ethos. The result is a minimalist design that remains clean and simple but still plays with those quirky, joyful, and unexpected moments that add character.

Creative Direction: Yannick zur Strassen
Design: Mark O'Neill, Ulf Germann
Animation: Stephen McLaughlin, Marta Azaña
Copy: James Richardson

The FRC monogram is based on Jim Parkinson’s Cabazon.