ESIETE crafted Bun Bo Barcelona’s vibrant identity, fusing Vietnamese street energy with Barcelona’s spirit. A custom typeface features noodle-inspired strokes, paired with lively watercolor illustrations in herb greens, chili reds, and citrus yellows. Menus and social media invite diners to cómete Vietnam (“Eat Vietnam”), while their exclusive Lemon-IPA—“Bun Beer”—shines in electric indigo and golden-yellow packaging. Every touchpoint, from typography to labels, balances tradition with playful modernity.

Atelier Resistance is a vintage clothing store in Barcelona, Spain. Designing an upcycling brand, a sustainable fashion trend that reuses used or stock garments to give them a second life, was led by ESIETE. The objective throughout the process has been to communicate the concept by transmitting elegance, craftsmanship, and revolution.

The naming, the creation of an ad hoc display typography and the design of an icon and self narrative, serving a good cause.

For the Cursa dels Nassos 2025 campaign, ESIETE developed a visual system and communication assets built around Nassos Display, a custom typeface designed by ESIETE for the race. The letterforms act as modular building blocks: cropped, repeated, and recomposed into energetic shapes that amplify rhythm, speed, and impact across formats and touchpoints.

Nassos Display was selected for the ADG Laus Awards 2025 (In Book, Creative/Experimental)

La Mallorquina, a Barcelona-based home textiles company founded in 1947, initiated a rebranding to strengthen its leadership and connect with a younger audience. The project began with an in-depth review of the catalog, retail touchpoints, and communication dynamics to identify long-built brand assets and update elements that had become outdated.

The new identity balances heritage and contemporaneity: it revisits typographic cues from the brand’s early years. All typography is set in Neutraface. It is paired with Basic, a custom typeface inspired by garment-care icons and based on Neutraface. ESIETE completed the system with a flexible visual language, designed to be applied consistently across packaging, retail, and campaigns, and to represent the diversity of collections season after season – reinforcing a perception of quality and trend-forward design.

Specimen of Basic, the custom typeface for La Mallorquina

Catalog covers from 2013

Catalog from 2014, with the custom Basic typeface in use on the back

Bosanova’s brand redesign by ESIETE redefines the visual identity of a well-known low-cost footwear brand in Catalonia. The project introduces a renewed vision while preserving the energy, enthusiasm, and founding spirit of the brand, strengthening its recognition and differentiation.

At the core of the identity is Bosanova Display, a custom typeface developed exclusively for the brand, shaping its expressive and confident typographic voice.

The redesign positions typography as a strategic tool for contemporary fashion branding.

2024 campaign street banners

Advertising campaigns for Barcelona’s Cursa dels Nassos 2023 and 2024, a race held every December 31st in the Catalan capital.

In the early design stages, inspiration came from the digital typefaces used in electronic athletics scoreboards, as the primary goal was to convey the spirit of a race. Initially, intuition led us to work with a strict grid and matrix-based structure. However, after analyzing most of the available typefaces that follow this approach, we gradually opted for a more organic and free-flowing style. This shift gave the typeface a distinctive and unique character that captivated us, as it creates a singular visual identity when used for headlines or short texts.

The Cursa dels Nassos is part of the holiday festivities, and the character of this typeface fits perfectly in festive or even theatrical communications, as it can be interpreted as points of light, bulbs, or reflections.

After a year of intermittent work by ESIETE, the Circle version was completed, featuring uppercase letters and six versatile weights, including a brutalist variant.

In an exhilarating sporting event that captivated spectators worldwide, Kenyan athlete Beatrice Chebet stole the spotlight by setting a new women’s world record in the 5-kilometer distance during the 2023 run.

If Andy Warhol predicted 15 minutes of fame for everyone, Chebet achieved immortality in 14 minutes and 13 seconds. She not only left an indelible mark on the history of athletics but also elevated the race’s reputation, earning it the title of Best Women's Race of the Year by World Athletics, the sport's governing body.

In 2024, and as expected, the athlete broke her own record once again, setting a new benchmark at 13:54, becoming the first woman to run under 14 minutes in the 5K and making this race the first to earn four stars! :)

Beatrice Chebet on the finish line

Beatrice Chebet and her family holding the 5k world record 2024

Beatrice Chebet adding the 4th star to Cursa del Nassos 2024

2023 campaign street banners