Originally drawn for the company logo of AB. Used almost exclusively for titles and initials, e.g. by Haettenschweiler himself for the identity of a plumbing company in the Zug area. [Swiss Type Design] A full set of capitals and numerals is shown in Lettera 4 (1972) as Haettenschweiler Face. Revised and extended as Shark (1974, with lowercase).
A phototype adaptation was carried by Solotype as Dudley Y Narrow. Digitizations include DXS Dudley P Narrow (Dick Pape, 2010; based on a showing in Dan X. Solo’s Art Deco Display Alphabets, Dover, 1982; used for sample) and Doright Black NF (Nick’s Fonts, 2015, based on Dudley, but wider).
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