To design and create Kahaw Gelato’s identity, we brought flavors to life, imagining them as characters with distinct personalities. “Strawberry Fizz” is bright, “Tiramisu Magic” is alluring, “Dark Chocolate” is seductive – each flavor crafted to feel friendly and relatable, sparking connections and smiles.

The identity is built around a carefully curated typographic system that enhances this storytelling. Beatrice Display by Sharp Type, with its elegant contrast and refined details, evokes the richness and indulgence of Kahaw. Güggeli by Fabio Biesel introduces a playful contrast, adding character and charm, while Aeonik from CoType provides a neutral, structured balance, ensuring clarity and simplicity.

From naming the flavors to designing the packaging and establishing the overall art direction, Labaki Studio shaped every detail, crafting a cohesive and immersive brand experience for the tastiest gelato in Lebanon.

“Portfolio is Dead” was the main theme of 2019 Element Talks conference that was run together with European Design Festival taking place in Warsaw. Great designers aren’t all about nice pictures in their portfolios anymore. We have to be more interdisciplinary than ever. Our skills and people we work with, properly combined can move mountains. In order to do that, we need to work like this one incredible creative machine.

The fonts in use are Brrr (Swiss Typefaces) and Güggeli (Fabio Biesel). From the beginning Uniforma knew that a design festival with top designers as a target group has to have experimental fonts in its identity. The other factor influencing the choice of fonts was the main theme of the conference, which is strong and provocative.